In recent years, the film industry has faced a growing enemy: the use of films as a source of data to form artificial intelligence systems. To combat this practice, Universal Pictures has adopted an unprecedented strategy.
Since June this year, productions such as “How to Foring Your Dragon”, “Jurassic World Rebirth” and “Bad Guys” 2 have shown a legal warning that explicitly prohibits that their content are used in the formation of the AI. The information comes from Hollywood Reporter.
The text, supported by the laws of the United States and other countries, warns that unauthorized duplication, distribution or exhibition can generate civil liability and even criminal proceedings. In some markets, the notice also mentions the European legislation of 2019, which allows creators to reserve rights and prevent the use of their works in scientific research, which has discontent large technological societies.
To advancement and risk for Hollywood
For studies, the threat goes beyond traditional piracy. The dissemination of tools capable of generating visual content from the text – like Midjourney – has turned on a warning. There are records of images produced by the AI who almost faithfully reproduce scenes of famous films, from “Avengers: Infinite War” to “Top Gun: Maverick”, as well as animations of “Shrek”, “Ratatouille” and “The LEGO Movie”.
This ability to replicate styles and characters worries, as it can feed a market of audiovisual content created entirely by the AI. Platforms such as the Fable Studios showrunner already offer the possibility of creating series episodes from a few commands, with ambitious plans to publish a film generated by AI in 2026 and licenses closed with great studies.
Legal disputes and financial impacts on the universal
The offensive of universal studies and other studies against artificial intelligence companies can define an important legal framework: if the use of works to train models is protected from the principle of fair use (fair use). So far, the US judicial decisions have favored technological companies, but have made room for responsibility when the material was obtained illegally.
With the audiovisual market in competition for an increasingly missing audience, the battle against the unauthorized use of films to train is seen as crucial for the survival of an already pressed business model.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
