The adoption of Ai grows between companies of different sizes, increasing the emergence of startups that develop solutions aimed at human resources, service, marketing, logistics, automation of processes, among other areas
The convergence between the progress in general artificial intelligence, the growth of investments at risk and the largest research of automation have guided the emergence of a new generation of startups in Brazil and all over the world. This movement, often described as “fever ai”, has spread through areas such as human resources, care, logistics, marketing, automation of processes, among other areas.
The corporate interest in solutions AI is supported by data that show a strategic transformation into corporate priorities. A IBM surveyquoted by a news portal, it reveals that 78% of companies plan to invest in artificial intelligence by 2025. At the same time, the Boston Consulting Group (BCG) underlines that artificial intelligence has the potential to radically transform activities, allowing companies to create new competitive advantages, improve operational efficiency and offer increasingly personalized experiences to customers. These trends indicate that technology will remain at the center of decisions on productivity, innovation and competitive advantage.
This operational efficiency tender has led companies of different sizes to adopt tools that can automate work flows, identify behavioral models and support data -based decisions. The accessibility of the platform and the increasingly common use of digital assistants are helping to accelerate this process.
According to the search for Deloitte to the InstituteMany global organizations have already implemented IA generative in at least one corporate function, with the adoption that varies by sector, including higher levels in life insurance and annuities compared to property and accident insurance. In this context, organizations are exploring innovations to manage investments, adoption and challenges relating to general artificial intelligence.
Among the Brazilian examples of this ecosystem are the Relpz.com and the Hrelper.com. The first develops personalized intelligent agents that can be integrated into different internal areas, such as service, support or operations. Hrelper.com applies artificial intelligence to the hiring sector, crossing the profiles, automating the projections and increasing assertiveness in the selection processes, one of the main bottlenecks faced by contemporary RH.
Another example is the EvuuripThe business management system that has incorporated artificial intelligence into its architecture to offer automated assistants and intelligent flows, focused on organizing activities and structuring operations in multiple needs.
The favorable environment for innovation also contributes to this advance. According to the relationship Venture Pulse Q3 2024 From the KPMG section (“Financing and innovation”) “, the risk capital remains an essential facilitator of innovation, financing the research and development structures of startups and advanced infrastructures such as GPU and data lakes, reducing the market release time and accelerating the product validation cycles.”
Despite optimism, the director of Rlpz, Rodrigo SalgadoHe recommends caution: “The market is very aware of artificial intelligence solutions. Many times without even understanding where and how to apply artificial intelligence, but with a sense of” I have to do something or I will be left behind “. On the other hand, I see an avalanche of miraculous solutions that have no success.“.
As he noticed Marcelo RosaCto da T2S: “The progress of startups Ai represents not only a new cycle of technological innovation, but also a wider transformation in the way companies structure their processes and make decisions. The governance of data, the qualification of the team and the commitment for ethics in the use of technology are themes that walk alongside this movement, whose tendency is to earn even more tractions in the arrival.“.
Website: https://relpz.com/
Source: Terra

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