Summary
Fascinating the classics in cinema, such as “Carlota Joaquina” and “Interstellar”, combining nostalgia and better technical quality, attracting various public and generating profits at lower costs, at the same time rekindled the interest in franchises.
National Cinema celebrates a great moment on August 14, with the relaunch of “Carlota Joaquina, princess of Brazil” by Carla Camurati in a completely restored and remastered version. The initiative, which celebrates the 30th anniversary of the film, obtains even more importance by joining a wave of modern classics who are animating the public.
Other heavy titles have returned to theaters, such as Christopher Nolan’s “Interstellar”, and the complete trilogy of “evil invocation”. This trend shows that there is a growing demand for films that have marked the era, allowing the new generations to discover them and the fans relaunch the experience.
But why is the relaunch so much success and why are they a good deal? Nostalgia is one of the main reasons. Watching a classic on the big screen, with the sound of the film, brings back the memories and allows you to share this experience with others, something that home TV cannot replicate. In addition, the new restored copies, often in 4K, offer a better technical quality, allowing you to see the details that once have passed unnoticed.
Films that have aged well, such as “Carlota Joaquina”, which remains relevant for their humor and their historical criticism “Interstellar”, which is still impressive with their visual effects and the complex plot, benefits. These versions are treated as film events, generating hum and interest in social networks, which stimulates the journey to the cinema.
For producers, strategy is a great way to monetize. The cost to relaunch a film is considerably lower than the production of a new film. Most of the work is in the restoration and the marketing campaign benefits from the preview of the film.
In addition to enjoying the catalog of old films, generating entry with tickets, the initiative attracts a different audience: whether it has seen the original and a new audience that has not had the opportunity to see them at the cinema. Finally, the success of a relaunch can be a thermometer to find out if a sequel or a remake would be practicable, measuring the public interest in a specific franchise.
Rodrigo James is a journalist, content creator and publishes a weekly newsletter Slob
With news, criticisms and thoughts on pop culture and entertainment.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
