Nine years ago a great failure in the world box office, this science fiction film, which wanted to compete with Marvel and DC, did not even come out in the cinema in France

Before Barbie became a shimmering wave in 2023 in the cinema, Matel had already tried to enter the big screen. It was in 2016, with a science fiction film called Max Steel. Created by a new franchise film, inspired by its toys, this project turned out to be a bitter failure, almost invisible during its release.

The cinematic landscape has developed radically over the years. The life expectancy of the internal film has become more and more unpredictable. If the feature film is on average for one to two months on the poster on average, today, this period of this period can be significantly reduced, especially if the start of the cash register is considered disappointing. Large performances that rapidly produce millions remain in race, often even increased copies. But as soon as the title struggles to fill places, it can be removed in the flash.

This phenomenon is not just about attendance. Pressure also comes from competition, room operators’ decisions, or even complicated rules that include the dissemination of films (in particular the famous “operating windows” prescribed by media chronology). In the United States, the logic is even more cruel: a film that does not perform, 10 days after its release can be almost 10 days after it has just been for Bikeyiriders.

Matel wanted his revenge on Hasbro

At the time when Maximum steel Prepared, Masel was trying to respond to his rival Hasbro’s success, including franchise transformers and GI Joe were cards in theaters. The idea was simple: to fit your own cinema toys to create a profitable world. Development Maximum steel Started in 2009, initially in Paramount, but the project broke. Finally, Matel took over and founded the inner department, a playground dedicated to audiovisual production around his licenses.

Then a new start is given to the project Maximum steelAt the same time, in a TV series aimed at updating the brand. The film should be reduced by adolescent adolescent adolescent adolescent adolescent adolescent, and the teenager has found that he or she is creating a unique form of energy that can be a powerful extraordinary warrior named steel. Together they will become a hero of Max Steel, which is responsible for the protection of land elsewhere. The feature film signed Stewart Handler, finally Ben Vincel, Maria Bello or Andy Garcia.

Catastrophic launch

With a $ 20 million budget (and nearly 15 million marketing), the film was finally released in October 2016 in more than 2,000 screens in the United States. Planned to get to a very young audience, he will eventually inherit a more restrictive PG-13 classification. The result is final: Maximum steel Is monumental failure.

During its first weekend a week of $ 2.18 million harvests: catastrophic points for such wide trips. From the following week, revenues were sunk 68% and then another 82%. Fastly thrown out of the movie theaters, the film ends with its world race only at $ 6.2 million in cash registers, from covering its costs.

The failure is such Maximum steel It will be transferred to the video to the market 2 months after its American release. In France, the film will take 4 years … directly VOD and DVD, in the most indifferent. You can also find in these formats now if you want.