Cinemayoutube negotiates the transmission rights of the Google Oscarplatform ceremony wants to bring the biggest cinema awards to the digital environment, challenging the hegemony of open TV in the USA

YouTube began negotiations with the Academy of Film Arts and Sciences to acquire the rights of transmission of Oscarthe most important awards ceremony in the film industry. The information was revealed by Bloomberg last Sunday (17).

Conversations are being conducted by the Youtube CEO, NEAL MOHANwhich would have discussed the proposal with entertainment executives during the Allen & Co. Media and Technology Conference held on July 9 in Sun Valley, Idaho.

Bold movement

If realized, the agreement would represent a historical rupture. The ceremony has been broadcast on American television for decades, with current exclusivity of the ABC network, which holds rights by 2028 and also displays the event in the streaming for Hulu.

Youtube’s interest follows the platform’s strategy to expand its presence in live events. In recent years, the company has invested heavily in sports broadcasts, including the purchase of NFL Sunday Ticket rights, as well as disputes for other competitions.

For experts, taking the Oscar to Youtube would mean a bold step towards the future of audiovisual: “Supplement ABC and Disney as the official home of Hollywood’s largest awards would be a shock for the industry, as well as a powerful message”Pointed out Bloomberg.

Impact on public and industry

Possible digital migration occurs amid the drop -up of the awards on open TV. YouTube, on the other hand, is today the world’s most assisted video platform and could offer Oscar immediate global reach, something no traditional broadcaster can compete.

Still, the scenario is uncertain. In addition to Google, Netflix, Amazon, Comcast (NBCuniversal) and Paramount (CBS) would also be interested in display rights. Many of these companies have both TV networks and streaming services, as well as major movie studios – which can weigh on the gym’s decision.

Undefined values and format

Until now, There are no details about values or the format of the transmission on Youtube. It is also unclear whether the gym would consider giving up an open TV model to completely embrace digital. Neither Google nor the Academy have officially spoken about negotiations.

Source:Bloomberg

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