Cinemasydney Sweeney fails at American box office after controversial campaign

The first release of Sydney Sweeney (Euphoria) In theaters after the controversial advertising campaign of American Eagle jeans resulted in a true box office fiasco. The police thriller Americandirected by Tony tonyit raised only $ 840,000 on its US debut weekend, even aired in 1,100 rooms. The movie average was only $ 460, which placed the film in the 16th ranking position – one of the worst openings in history for a production released in over 1,000 rooms in the country.

In the plot, Sweeney He plays Penny Jo Poplin, a waitress who dreams of becoming country singer. The actress even celebrated the debut on her social networks, writing: “A few years ago, I made this movie with some friends and now you can meet Penny Jo“The announcement, however, was quickly taken by critical comments that did not address the movie, but to the actress herself.

Controversial campaign

The wear of the image of Sweeney It started weeks before the premiere with the release of an American Eagle brand campaign, launched on July 23. The commercial, titled “Sydney Sweeney has great jeans”made a pun between jeans (pants) and genes (genetic genes), highlighting the actress as an example of “genetic inheritance”.

The play was accused of racial as suggesting genetic superiority, as the actress is white, blonde and light eyes. Celebrities like Doja Cat and Lizzo They mocked the campaign on social networks, expanding the debate. In a note, American Eagle tried to soften the repercussion: “We will continue to celebrate how everyone wears their jeans with confidence in their own way. Amazing jeans look good around the world”.

The situation, however, worsened when the then president of the United States, Donald Trumppraised the campaign, classifying it as “fantastic”, After publicly, the information that Sydney Sweeney It is affiliated with the Republican Party.

Investigations on social networks showed that the actress officially joined the Florida Republican Party in Monroe County in June 2024 after the election of Trump. The discovery fueled political criticism and led many netizens to reject the film even before the premiere.

In the comments on the dissemination of Americana follower wrote: “Goodbye, Sydney! Being Republican registered in 2024 is a choice”. Another completed:“Perfect, I won’t watch”The movie has no debut date yet.

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