A study by the Nielsen Group found that users of American platforms feel overwhelmed by the abundance of streaming content.
They are now a part of everyday life. Streaming platforms are multiplying and offering more and more content. In North America alone there are less than 50 different services and almost half in France. In France, video demand (VoD) in the market increased by 11.9% in 2021 compared to 2020, according to the National Film and Motion Picture Center (CNC).
American ResearchConducted by the Nielsen Group and reported by The Hollywood Reporter, it indicates that 46% of consumers feel overwhelmed by excessive content. In the United States, as of February 2022, there would be no less than 817,000 content – movies, documentaries and TV series – all platforms together. This is 26.5% more at the end of 2019 – or 171,000 additional titles.
Still, an overloaded offer does not hurt streaming big names. 93% of customers plan to keep subscriptions. Also according to a Nielsen study, 169 billion minutes of watching were recorded in America in February 2022, which is an increase of 18% compared to 2021. In the last ten months, platforms have accounted for 28% of total television usage. American Homes.
These impressive figures are clearly much higher than studies conducted in France. The country offers – for the time being – fewer platforms. Nevertheless, regardless of territory, the top three companies that dominate the market remain the same: Netflix in first place – from September 2020 to September 2021, it represents 49.7% of the subscription rate per household – followed by Amazon Prime Video – 30.3% – And Disney + – 21.4%.
აკClick here Find the latest French research on the video demand market conducted by CNC.
Source: allocine
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
