A relationship from JustwatchWhich acts as a guide to films, series and content, reveals an important change in the streaming scenario in Brazil. For the first time, Amazon Prime passed Netflix at the market share.
The survey takes into account the navigation behavior and involvement of over 150,000 Brazilian users and measures the interest shown by these interactions. The numbers concern the second quarter of this year.
The numbers show that the struggle for the mastery of streaming in Brazil is increasingly fierce. According to the work, the first videos reached a market share of 22%, while the second position is now from Netflix, with 21%. Disney+ closes the podium with 16%.
Despite the struggle for the first position, the survey also reveals that there is a certain concentration in this segment. This is because the three most accessible platforms in the Brazilian territory amount to almost 60% market share.
The fourth position went to Hbo Max, with 12%, followed by Globoplay, with 10%. They still appear in the report on Apple TV+ (7%), Paramount+ (5%) and Mubi (3%). Other added streaming services obtained 4%.
The post is not Netflix: see the most accessible streaming today in Brazil appeared for the first time in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
