The Italian wine market has grown in Brazil
São Paulo received the event “I Love Italian Wines” last Wednesday (10), which brought 55 producers and more than 500 labels at the Single Hotel, confirming the growing interest of the Brazilian market in Italian wine.
“From an opportunity to a necessity”, summarized the Consul General Italy in San Paolo, Domenico Fornara, on the success of the initiative that reached its fourth edition, explaining to the ANSA that “the South American market, and therefore the Brazilian, has always represented a huge opportunity for the products made in Italy”.
“But today, with the need to diversify the markets and thanks to the export plan promoted by the Foreign Minister Antonio Tajani, this has also become a strategic priority. The agreement between the European Union and the Mercosur, which seems to approach the final phase, would open even more favorable scenarios for our agri-food products, in particular for food and the villa, which represent the real oil from Italy.” He said for Pernara. For the landlord.
The console also recalled that the imports of Italian wines in Brazil grew by 10% last year, indicating “potential that has everything to be developed”.
“We are investing heavily to support exports and this event, together with Verona Fiere and Milanez & Milaneze, offers a concrete tool to strengthen bilateral relationships and help Brazilian importers understand the quality of our products,” said Fornara.
At the opening of “I Love Italian Wines”, Milena Del Grosso, director of the Agency for the promotion abroad and the internationalization of Italian chains (Italy commercial agency), recalled how the Brazilian market grew rapidly.
“We started with few exhibitors and few regions represented [no “I Love Italian Wines”]. Today we have 55 exhibitors, including 20 Italian companies without importers and more than 500 labels that have a much wider variety of wines, “said Del Grosso, observing that” Italy is the largest manufacturer and exporter of the world in Brazil, but in Brazil it occupies sixth place: we are working to improve this position. ”
According to her, “the Brazilian consumer is increasingly sophisticated, with a greater knowledge of the product, with a growing demand for quality wines”.
“If the agreement between the European Union and Mercosur is ratified, the growth could be even stronger,” he estimated the big one.
In addition to the tastings led by the renowned critic Jorge Lucki, Fornara has also announced the 14th edition of Indiamana of the Italian regional cuisine.
“We will invite 20 chefs, one for each region, to cook in 20 restaurants in San Paolo, promoting typical products, wines and regional cuisine. It will be a unique opportunity to show the richness and diversity of our gastronomic tradition,” said the console. .
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.