Strategies such as convenience, personalized service, quick replacement and ease of delivery are converted into results
Summary
District franchises are increasing to retail, guided by convenience, personalized service and proximity strategies, as shown by Ecoville, which has grown more than 20% by 2024 and provides for continuous expansion.
Franchising is still in transformation. In 2024, the sector gained $ 273 billion, with a nominal growth of 13.5% compared to the previous year. The franchising universe has thousands of sales points and a significant labor mass, a scenario that promotes the experimentation of more streamlined and more local formats.
In the sale of competitive Brazilian detail, neighborhood franchises have gained space. Located in strategic neighborhoods and close to the daily life of consumers, these units are distinguished to offer comfort, quick replacement and personalized service, a strategy known as “loyalty of proximity”. More than discounts or points programs, it is a question of being present in which the customer lives. Ecoville, a franchise network of cleaning products, bets on this strategy, offering a consultancy sale with expert sellers, a differential that puts it in front of supermarkets.
“The advantage of being in more residential neighborhoods and smaller cities is that this shop is part of the community. The consumer is no longer just a buyer and becomes a long -term partner, as a promoter of the brand, strengthening the loyalty bond with the company. On the other hand, the franchisee comes to know their customers better and understand their needs”, Cristiano Correa, Ceovilile.
In many cases, neighborhood franchises also bet on the mix of products suitable for the local demand, create seasonal actions and even make delivery easier to simplify the service, generating a recurring consumption cycle and stimulating the organic growth of the company.
“The neighborhood shop is at the same time of sale and relationship. The result is an accelerated expansion of the company, which occurs in a sprayed way, gaining microterritory”, adds Cristiano.
With the proximity and marketing strategy of a mix with over 2000 sku between products, accessories and equipment for high quality residential and professional cleaning, Ecoville recorded an increase of over 20% in 2024. With 300 franchises in operation, the brand plans a growth of 25% in the network and 100 new units in 2025.
“With an increasingly digitized market, the strategy of being in the customer’s daily life shows that the convenience and trust created by proximity franchises are still two of the greatest sales engines”, concludes the CEO of Ecoville.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
