Discover the historical and symbolic origin of the Barber shopping shooting post, as it has become a trademark of the trade and because it continues to attract attention and arousing curiosity in the cities of Brazil and the world.
It is difficult to go through a traditional barber shop without noticeing the swivel pole of red, white and blue stripes. Much beyond the simple decoration, the “barber pole” thus called a story marked by the tradition, health and transformation of the boat.
Roots in European medicine
The origin of the pole dates back to the Middle Ages, during which the barbers performed surgeon and dentist, as well as haircuts and beards. The lack of doctors led these professionals to perform bleeding and small surgical procedures. The clothes used and stained with blood were twisted and hung on the poles outside the barber, announcing the passers -by the services offered there.
What do the colors mean?
Each color has a strong symbolism and refers to the medical tasks of the past. Red represents the blood of the procedures. White symbolizes the bandages used to stop the blood and protect the cuts. Blue, especially introduced in the United States, can refer to the veins or serve to differentiate the American barber stores from Europe.
Utility to urban legend
Over time, the habit of displaying bloody clothes has evolved into the decorative object, made of wood, metal and now plastic, being illuminated and even automated. The spiral, in addition to representing the twisted role, became a universal visual symbol.
The swivel visual effect
The most recently introduced swivel movement serves to capture the attention of those who pass on the street, highlighting the barber in the middle of urban daily life. This effect improves spiral and strengthens tradition, creating a hypnotic illusion that refers to the past and arouses curiosity.
Posts around the world and regulation
The swivel pole spread soon in barber stores around the world, becoming an emblem recognized globally from New York to San Paolo and London. In some historical countries and periods, use was regulated by law, such as the importance of visual identification of space.
From the healing of style: the resilience of the symbol
Although today the barbers no longer play a medical role, the pole symbolizes this link between the little multifaceted of the trade and the contemporary glamor of male assistance. It transmits tradition, authenticity, trust and respect for the legacy of the segment.
Change of meaning in modern culture
Currently, the colorful post is seen as a brand of classic barber shops and new retro spaces, attracting an audience that enhances tradition without sacrificing style. His exhibition has become a marketing point and an identity of the sector.
The stripes that continue to tell the story
Each spiral that revolves in a barber shop is a link with a tradition that tells the resilience of the barbers, its versatility and the transformation of a trivial object into a cultural icon.
Curiosity and celebrations
On commemorative dates, such as the International Barber Day, the symbol is present to parts and events in the sector, reaffirming its presence in popular memory.
Source: Terra

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