According to Jerome Cadier, the consolidation of the goal and blue business was not “rational” from the marketing point of view; Companies announced on Thursday the end of the discussions on the possible merger
São Carlos – The end of the negotiations on a merger between Blue AND Objective did not get the CEO of Latam Brazil, Jerome Cadier. For the executive, the combination would reduce the number of airlines to Brazil, while the aviation in the country has space for multiple operators.
“The Brazilian market holds three companies or even more, but no less,” he says. “So, from the marketing point of view, I have not seen very rational to a consolidation of this size,” he adds.
Among the concerns on the concentration of the market, Cadier says that if the negotiations advanced, the operation would depend on the approval of Administrative Council for Economic Defense (fall). The evaluation of the CEO is that if it reached this point, the agency would take a technical decision.
“We trusted the trial, but it is curious to know how long the idea of merger has been discussed without having a concrete step,” says the manager.
Gol and Azul signed the understanding Memorandum for a possible company combination at the beginning of 2025. However, the items on the operation have been circulating since last year, in particular after the start of the commercial partnership (codehare), announced in May 2024.
As for what might motivated the closure of the negotiations, Cadier states that it depends on the companies themselves involved. “He didn’t surprise me, but I have little idea of what happened, both in what was behind when the idea was born and when he died,” he concludes.
Thursday 25, the Abra group, Gol Controller, notified Azul the closure of the discussions on a possible merger between the two companies. The “final point”, which also includes the termination of the Codhare agreement, is attributed to the non -advancement of the conversations, as well as changes in the scenario from the signature of the understanding memorandum.
Source: Terra

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