Disney announced That Hulu will replace stars in international markets from 8 October, in a strategy to consolidate the brand globally. The measure provides for the launch of unified experience in the Disney Plus app, scheduled for 2026.
The star, Disney Plus Hub outside the United States with group study productions, will be gradually withdrawn. According to the company, Hulu will become the international general entertainment brand, expanding its relevance beyond the US market.
In Brazil, where Hulu does not operate in a separate streaming, its contents are available with the “Star” card, inside Disney Plus. In 2024, the service known as Star+ was integrated into the Disney Plus markets of Latin America.
Changes in the platform
Integration strategy
The movement occurs after the rumors according to which the Hulu was suspended with the total fusion of Disney Plus. In August, the CEO Bob Iger had already provided that the brand would replace the star in the global markets.
Disney did not reveal the exact calendar of the implementation of new functions, but confirmed that all changes will be available before the Disney Plus Unified launch.
The Disney post expands Hulu’s presence outside the United States appeared for the first time in digital look.
Source: Olhar Digital
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