Le Figaro recently published the results of a study on how the French spend their free time? The film ranks only 16th in the ranking.
Le Figaro Recently published the results of a study “How do the French spend their free time?” Implemented by Vertigo Research for Hobby One in December last year. 14,000 people aged 11 and over were interviewed.
This shows that screens take up more than 60% of our free time. In the rating “Watching Movies” with 8.8% of the votes are in fourth place “Reasoning on social networks” (15.9%), “News Tracking” (10%) and “Video Game Play” (9.7%). . On the other hand, “Go to the Cinema” is only 16th in the ranking with only 1.9% of responses.
Cinema, the big loser of the pandemic
Due to the pandemic, habits were completely broken, indoor activities were preferred to outdoor activities.
The first 9 positions in the ranking occupy almost all the activities that require the screen: “Watching Broadcast”, “Watching Series”, “Watching Videos on the Internet”, “Watching Sports in the Media” now precede outdoor activities. Homes like “Shopping”, “Sports”, “Walking to a restaurant”, “Walking to a cultural place” … “Reading books” is in 12th place with 3.7% of the vote.
Research shows that this dependence on screens applies to all generations, although each age group has its favorites. Thus, most young people especially in front of Youtube, Instagram, Snapchat, TikTok or Netflix, while young people aged 35-49 navigate Facebook, Netflix, Youtube and TF1 Between. People over 60 prefer television, especially France 2 and TF1 channels.
The habits associated with the penitentiary institution became permanent
Sylvain Bethenod, President of Vertigo Research, a marketing research firm, explains to Le Figaro:Restrictions not only forced young people to stay home. They have developed a habit and it now affects their leisure consumption. When you sit on the couch, scrolling through short videos on the screen, interacting with others on social media, leaving home, going to the movies, you make an effort.“.
He adds “To get people moving, the content has to be powerful and very engagingThis was the case last December when the film Marvel Spider-Man: No Way Home was released, which has so far reached 7.3 million viewers in France.
After the release of the film starring Tom Holland, cinemas tried to bring viewers back. According to CNC estimates, attendance at French cinemas also reached its lowest level since March 1999 at 13.19 million viewers (up from 12.6 million in 1999).
Despite the attractive program, the expected release of the films The Batman and Notre-Dame brule and Printemps du Cinéma, which brought 3.1 million viewers to the cinemas, cinema attendance in March decreased by 29.7% compared to 2019 (18.75 million).
In the first quarter of 2022, there were 36.9 million viewers, which is 37.5% less than in 2019 (59.1 million), but also compared to 2020 (38.3 million tickets sold), although it marked the closure of cinemas on March 14.
Looking forward to the school holidays and the hit movies Sonic 2, what have we all done? And the Fantastic Beasts: Dumbledore’s Secrets forces viewers to return to cinemas and discover all the richness of 7th art.
Source: allocine
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
