The challenge began in 2013 and has already achieved other milestones within the company
Summary
Colgate-Palmolive has achieved 100% recyclable toothpaste tubes in Brazil, after years of research, strengthening its commitment to sustainability and support for recycling.
This month, Colgate-Palmolive reached an important innovation and sustainability milestone in Brazil: 100% of the toothpaste tubes produced by the company here in the country are recyclable. The measure includes, in addition to Colgate, Sorriso and elmex.
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This challenge began in 2013. At that time, most toothpaste packaging consisted of sheets of different plastics, some of which even featured a thin aluminum foil, making it impossible to recycle using conventional methods.
With this in mind, the company began investing in research to create a sustainable rigid high-density polyethylene (HDPE) pipe that could be recycled alongside plastic bottles. It took years of development to get to the current packaging.
The technology was launched in 2018, when the company decided to share all its knowledge with other brands, including competitors, with the aim of promoting this significant change for the environment.
This is an important step towards Colgate-Palmolive’s global sustainability goals, which aims to make all its packaging across all categories reusable, recyclable or compostable.
“Having 100% of our tubes recyclable in Brazil is another giant step. We are proud to have reached this milestone and recognize that there is still work to be done. We will continue to engage our audience – from consumers to customers and recyclers – to ensure that everyone knows that tubes are now recyclable, while supporting the evolution of the national recycling chain,” said Adriana Leite, President of Colgate-Palmolive Brazil.
The company also works on other fronts to support recycling infrastructure in the country, with partnerships, such as supporting the Mãos pro Futuro program of the Brazilian Association of the Toilet, Perfumery and Cosmetics Industry (ABIHPEC), as well as collaborating with Ambipar Triciclo to maintain waste collection points in supermarkets.
Source: Terra
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