Warner Bros. Discovery is expected to begin this week asking potential bidders to sign confidentiality agreements, setting the stage for sharing strategic financial information, sources familiar with the matter have revealed Bloomberg.
Paramount Skydance has already submitted three proposals, ranging between $19 and $24 per share, but all were deemed too low. In the latest attempt, the company increased the cash stake from 60% to 80% and offered $2.1 billion to investors if the deal was not approved.
Potential buyers and strategies
Challenges and opportunities in streaming
Merging the streaming services could create subscriber overlap, as about 45% of HBO Max customers are also Netflix subscribers.
Industry executives, such as Paramount CEO David Ellison, emphasize the need to expand programming and content to compete in an increasingly competitive market.
The sale process is still in its early stages, but already highlights the potential impact on the structure of the media and entertainment sector in the coming years.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
