Netflix with weekly episodes? The launch model of the series may change

The current Netflix series launch model, with all episodes arriving on the platform at the same time, may be out of date and the company appears to be moving towards a weekly release model.

Although the release model with all the episodes arriving on the platform together makes possible the “marathon” of the series, which has now become a feature of Netflix productions, new information reveals that the streaming service wants to start the process of abandoning this model, undertaking a weekly outings route.

This would be a reflection of the streaming war, which has impacted the company in recent years. Despite the success of major productions like “Occult Agent” and “Stranger Things”, constant competition puts more and more pressure on this original content to perform well on the platform.

This has become increasingly difficult, with other streams such as Disney +, HBO Max, and Prime Video increasingly increasing the quantity and quality of their original productions. Given the amount of content readily available on streaming services, conversations about how Netflix can adapt to the competition are on the rise.

Some of these changes are already happening, such as the cheapest ad-funded plan, which is expected to arrive in 2023, but rumors of it indicate that the launch will be brought forward to November this year.

Additionally, Netflix is ​​becoming increasingly demanding about canceling productions, especially those with negative ratings. That, and the fact that Netflix places more emphasis on audiences in the first week and month of a show’s release, has meant that conversations have turned to the release model and whether it works even better.

This big change could happen, as the new edition of Puck News suggests (via ScreenRant), which indicates that Netflix wants to abandon the current release model in some way. Netflix currently uses the weekly release model for some content, such as competitive reality shows. But it’s possible that this will apply to larger Netflix Original Productions, with the goal of keeping audiences engaged with a product for a longer period of time.

According to Matthew Belloni in Puck News, Netflix CEO Reed Hastings “seemed reluctant to abandon the compulsive release model because he didn’t need or want it. Now, it looks like he needs it. “

Netflix has already started experimenting with different release models. The fourth season of “Ozark” and “Stranger Things”, for example, was released in two parts. A potential move to weekly episode releases for some series would put Netflix into a model similar to traditional TV, which Disney + and Prime Video, among others, use.

Many subscribers are asking Netflix to switch to this model, mainly due to the constant concern of fans of running into spoilers from the end of a season within hours of its release. A weekly pattern also helps with word of mouth, which allows audiences to grow as the series progresses.

Netflix, on the other hand, would benefit from having audiences returning to the service weekly for new episodes, as well as the possibility that series launched on the platform could generate fan theories within seasons, and raise the bar on some productions. , which the model current does not allow.

However, we already know that “Stranger Things” season 5 will retain its current release format.

The Netflix post with weekly episodes? The launch model of the series may change that first appeared on Digital Look.

Source: Olhar Digital

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.