HBO and HBO Max win Netflix at 2022 Emmys

HBO and HBO Max win Netflix at 2022 Emmys





HBO and HBO Max win Netflix at 2022 Emmys

The combination of the HBO pay channel and the HBO Max platform easily beat rival Netflix in this year’s overall Emmy tally. After winning a dozen major awards from the Academy of Television Arts and Sciences on Monday evening (9/12), HBO achieved a total of 37 wins, including preliminary trophies, awarded on September 3 and 4.

The most awarded streaming series from the Warner Bros. Discovery conglomerate were “The White Lotus” (10 awards), “Euphoria” (6) and “Succession” (4).

Netflix took home a total of 26 trophies, but only three at Monday’s ceremony. Previous streaming highlights were “Round 6” (6), “Stranger Things” (5) and “Arcane” (4).

The result represents a turnaround in 2021, when Netflix had 44 Emmys in total, compared to HBO / HBO Max’s 19.

The result is particularly important for HBO Max, which is facing an administrative crisis following the merger of Warner and Discovery, with sudden cancellations and disappearances of series on the platform. It also strengthens HBO’s content manager Casey Bloys strategy of prioritizing quality products over quantity.

This seems to be the problem with Netflix, which produces an unparalleled amount of attractions. But the excess also causes the loss of quality productions on the platform’s homepage, without the public being able to discover them.

With the ambition of Emmy and even Oscar recognition, Netflix may need to rethink its production methods, taking the opportunity to transform the company’s current subscriber crisis into an opportunity to revise its model of advertising. business.

In this case, it is not even a question of reinventing oneself, but of going back to basics. It is worth mentioning that, in its early years, the platform focused on prestigious productions, such as “House of Cards” and “Orange is the New Black”, which made Emmy history and changed the face of “television” forever. . .

In the midst of this dispute, it is important to pay attention to the growth of the Disney, Hulu (equivalent to Star + in Brazil) and Disney + platforms. They had six wins each, generating a dozen prizes in total.

During the D23 Expo, the Disney convention held last weekend, the company’s CEO, Bob Chapek, confirmed his intention to combine Hulu and Disney + in one stream, which is already happening in Europe. This simply hasn’t gone on in the US because Disney doesn’t own 100% of Hulu – Comcast, which owns NBCUniversal, owns 33%. But the situation should change from 2024, when contractually it is possible to buy minority shares from the empire led by Chapek.

At D23, the executive said he would also like to accelerate this program, revealing that he had participated in conversations with NBCUniversal on the subject.

In the medium term, this could pose a threat to HBO and Netflix’s reign in the awards industry.

Source: Terra

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