Theaters sell out and profit from R $ 10 tickets

The promotion of tickets at R $ 10 led to the third largest cinema audience of the year. According to a Comscore survey, more than 2 million viewers bought tickets over the weekend, earning over BRL 20.5 million for the most viewed films.

The increase in attendance reached 244%, in addition to 85% of revenues, compared to the previous weekend, when the lowest audience of the year was recorded: less than 500 thousand people.

Created precisely to appeal to the public, the “Film Week”, with cheap tickets and discounts on combos, showed the obvious: the price of cinema is high compared to streaming and alienates viewers. With more affordable tickets it was possible to fill the halls and increase one of the biggest box office takings of the year, with the fundamental difference that this happens in a weekend without a blockbuster – the detail: the next blockbuster is scheduled for the end of October!

Who benefited from the initiative was the premiere of “Orfã 2: The Origin”, which attracted around 863,000 spectators and raised R $ 9.4 million.

The movie “Ticket to Paradise”, which led the charts last week, was in 2nd place, but with more viewers than in the previous poll: 229 thousand people, a jump of 87%!

To close the Top 10, the horror “No! Don’t Look!” it had 171,000 spectators and an income of R $ 1.9 million.

Promotional prices for the “Cinema Week” continue only until Wednesday (21/9).

#SemanaDoCinema has already brought + 2 million viewers to #cinema in this weekend. The promotion continues until 21 September in several #cinema throughout the national territory. You #Tickets to any #movie costs R $ 10.00. #partiucinema pic.twitter.com/tqX82KLPjL

– Comscore Movies BRA (@cSMoviesBrazil) September 19, 2022

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Source: Terra

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.