Netflix will begin advertising the public of its productions

Netflix sometimes releases the amount of hours watched of its most popular productions, however, the streaming giant does not disclose the total number of views of its products, as TV stations do for example.

And that is about to change, at least in the UK. Netflix has announced a partnership with BARB, a non-profit organization that measures TV ratings in the region. In this way it will be possible to measure the concrete audience numbers of the streaming company.

Some Netflix productions also appear on Nielsen’s streaming charts, but the companies don’t officially work together and, often, the rankings don’t match what appears on the streaming company’s hit shows tab.

“In 2019, at the Cambridge RTS conference, I welcomed the idea of ​​Netflix’s audience being measured independently. We have been in contact with BARB since then and are delighted to be committed to the reliable measurement of how people watch television in the UK, ”said Reed Hastings, co-CEO of Netflix.

With the BARB measurement, Netflix audience figures can be compared with traditional broadcasters from the second week of November. The organization will carry out a monthly comparison between the streaming company and traditional TV.

Polaroid Challenge: Trend based on serial killer Jeffrey Dahmer goes viral on TikTok

In September, Netflix launched the series “Dahmer: An American Cannibal”, which tells the story of Jeffrey Dahmer, a serial killer who claimed 17 lives in the United States. Streaming production has gained huge popularity around the world and has become one of the most talked about topics on social media in recent weeks.

With great fame, some TikTok users have decided to create a trend – trend – on the cannibal. Dubbed the “Polaroid Challenge,” the kind of joke consists of users recording themselves reacting to photos Jeffrey Dahmer took of their victims.

Click here to learn more about the production-based insipid challenge from the streaming giant.

The Netflix post will begin advertising audiences for its productions that first appeared on Olhar Digital.

Source: Olhar Digital

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.