The TV series ‘Yellowstone’, now in its fifth season, continues to break ratings records and debuted its highest ratings to date in the modern western starring Kevin Costner.
The ratings make “Yellowstone” the biggest scripted debut series of 2022, according to Samba TV. The series has also climbed into double digits across all demographics, including a 52% growth among adults aged between 18 to 34 years old and a cumulative score of 5.6 among adults aged 18 to 49 years. years.
In all, “Yellowstone” garnered 8.8 million viewers in its first showing on the Paramount Network (a 10% increase from season four). That number grew to 10.3 million viewers by adding simulcasts on CMT, TV Land and Pop. Then the number jumped to 12.1 million when you add the Encore streams.
The Season 5 premiere of ‘Yellowstone’ was accompanied by the launch of another Taylor Sheridan series, ‘Tulsa King’ starring Sylvester Stallone, which premiered on the Paramount+ streaming network.
The drama series follows the Dutton family as they fight to protect Montana’s largest ranch from outside forces. The series has been a ratings phenomenon for the Paramount Network, drawing viewers into the cable niche despite the lack of an initial streaming presence on its sister platform, Paramount+.
“After four seasons, the series’ huge audience base continues to impress with the final season premiere becoming the most-watched scripted television premiere of 2022,” said Ashwin Navin, co-founder and CEO of Samba TV. “Yellowstone continues to tap into the passions of a large swath of viewers across the American Midwest hungry for Western-themed genres that have been underrepresented on television in recent years.”
The two-episode premiere saw the inauguration of John Dutton (Costner) as governor of Montana, with daughter Beth Dutton (Kelly Reilly) promoted to chief of staff and son Jamie Dutton (Wes Bentley) sidelined. his political ambitions and aligned himself. with her father and sister, with the latter blackmailing Jamie about her fateful choice from the season four finale. Between land politics and threats from the coastal elite to the Dutton family ranchers, youngest son Kayce Dutton (Luke Grimes) and wife Monica (Kelsey Asbille) suffer their own family tragedy.
The first four seasons of “Yellowstone” are available in Brazil via Paramount+. The new season debuts in streaming on December 11th.
The post “Yellowstone”: New Season Breaks Viewership Records first appeared on Olhar Digital.
Source: Olhar Digital