Caixa and Gusttavo Lima speak after news of 100 years of secrecy: ‘Fake news’

Caixa Econômica Federal and singer Gusttavo Lima have released notes of clarification after the publication of the news according to which the millionaire fee of the artist for participating in a Mega-Sena campaign would have been kept secret for 100 years by Jair Bolsonaro.

The bank denies any secrets about its advertising costs and Gusttavo Lima claims to be the victim of fake news. The Presidency of the Republic has declared that it will not comment on the matter.

The complaint came from the Momento Country website, which specializes in country music. According to information, Caixa Econômica Federal has disbursed more than R$ 10 million in the Mega-Sena da Virada campaign. However, the allocation and use of the funds would not have been specified on the Transparency Portal. And now they would be reserved.

The bank, however, says that all of its fee expenses are in advertising reports. However, he did not respond to the amount paid to the singer even after being questioned more than once by various portals.

According to independent investigations Gusttavo Lima would have received R$ 1.1 million.

However, the amount is not confidential. It appears in Caixa’s January 2021 expense report, where there is a note of payment of that total through the Nova S/B agency. The money went to the account of Balada Eventos e Produções, the singer’s company, to cover the artist’s image rights and other services, such as composing the music produced for the campaign.

Gusttavo Lima’s hiring follows Caixa’s strategy of looking for strong names with young audiences for its campaigns, against data pointing to aging lottery players. In this sense, in 2022 the bank hired the singer Léo Santana and his wife, influencer and dancer Lore Improtta.

In his statement, Gusttavo Lima reiterates that there has never been secrecy in his fee.

Read it all below.

“BALADA MUSIC, office of the singer Gusttavo Lima, hereby informs that the news that is circulating on the internet regarding a possible 100-year-old secrecy imposed on the compensation received by the artist for the Mega Campaign at the end of the 2020.

Being a public company, CAIXA discloses the values ​​invested in public domain advertising, with easy access to all interested parties, without imposition of secrecy. We also specify that, as already declared by the entity itself, the artist was hired through a contract for the right to use the image with the advertising agency commissioned by the CAIXA bank through a tender, pursuant to law 12.232/2010, which regulates the hiring of advertising agencies in the federal government.

Finally, we point out that we do not tolerate fake news and that legal action will be taken”.

🇧🇷The best content in your email for free. Choose your favorite Terra newsletter. Click here!

Source: Terra

Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.