In an effort to predict what will happen in 2023, Julia de Luca and Lucas Abreu called on 59 specialists to provide their forecasts across 25 sectors
Making predictions is very difficult, especially about the future. And look, Ariano Suassuna wasn’t even there to experience the year 2022 and its weirdness. It seems that everything that could have gone wrong has gone wrong. There was even war and the threat of a nuclear attack. Not to mention inflation, high interest rates and melting stock markets… But what awaits us in 2023?
In an attempt to provide an answer to this, Julia de Luca, tech manager of Itau BBA and author of the Weekly Tech Update newsletter, and Lucas Abreu, of Astella and Abreu Newsletter, called 58 experts to predict the next big trend in Latin America across 25 sectors such as agriculture, artificial intelligence, cybersecurity, health and education.
Added to the list is the participation of this pitman on duty, who talks about a movement that tends to gain strength in the media sector: the regulation of platforms such as Facebook, Google and tick tock🇧🇷
The next big thing in 2023
“The year 2022 has been a huge year of adjustment for technology as a whole. After a bonanza, 2021 has come 2022 and things have changed a lot in virtually every industry. It has been a very busy year “, which generates anxiety for the year ahead. The report is a way to consolidate the views of key industry leaders so that everyone has the north of what to expect for the next year,” says Julia, at Startup. According to her, the idea is to transform the list, which is in its first edition, into an annual publication.
He adds that some trends have converged, such as artificial intelligence and the power of entrepreneurs who are born local and go global.
“The big lesson is to remember that even in the face of the fog and so much instability that a region like Latin America suffers from, technology and startups are the main drivers of progress. Regardless of the cycle, technology evolves and continues to progress . of different skills, from investors to early/late stage entrepreneurs, shows us how many revolutions are taking place in every sector of society”, assesses Lucas Abreu.
The full list is available on Julia and Lucas’ blogs. The PDF can also be downloaded from this link.
few bits
“The next big trend is that sustainability and traceability issues will continue to thrive in 2023, driven by more environmentally conscious consumers and stricter international regulations.
Additionally, with growing uncertainty around raw material demand and rising financing costs compared to previous years, farmers are expected to prioritize profitability and efficiency throughout the year.”
Antonio Moreira Salles, co-founder and general partner of Send Venture
“The next big trend in 2023 is creators, big and small, starting their own companies and disrupting major consumer sectors through explosive growth with near-zero customer acquisition costs.
Consumers want advice from real people, but they also want to deeply consume authentic online content. So creator-led companies aren’t just another thing to be excited about — it’s the evolution of commerce and a sea change in consumer buying behavior.”
Rapha Avellar, founder and CEO brand lovers
“The next big trend is that top late-stage companies should raise funds through convertibles that will trigger on the IPO price + a preferential yield. This avoids the need to price them during times of heightened uncertainty.
Valuations in Series B+ rounds will drop sharply compared to 2021 as investors value startups thinking about lower exit multiples based on earnings or EBITDA rather than a revenue multiple.”
Paulo Passoni, Investor in Garden Leave
“The next big trend in Latin America in 2023 will be corporate consolidation. From Mexico to Uruguay, central banks across the region implemented aggressive monetary tightening in 2022, and some may continue to tighten in 2023. Given limited space due to tax offsets and a slowdown in the global economy (we are also seeing tightening in the US and Europe), LATAM GDP growth is likely to slow markedly.
The much slower growth environment, coupled with significantly higher interest rates and borrowing costs, will inevitably hit weaker companies harder, making them targets for takeovers. In some specific cases, where incumbents are too weak to fight back, new entrants, freed from heavy debt, should be able to significantly gain market share.
It will be a difficult and Darwinian year for Latin American businesses”.
Mario Mesquita, chief economist of the Itau Unibanco
“The next big trend in 2023 is the regulation of the activities of companies like Facebook🇧🇷 Google🇧🇷 Twitter and tick tock🇧🇷
Two main factors will contribute to the relevance of the topic: with new artificial intelligence tools such as DALL-E and GPT-3 enabling the automatic creation of text and images (plus the proximity of the campaign to the presidency in the United States), the the fight against disinformation and the spread of false news will take on new contours.
Another aspect is the need for governments around the world to generate new sources of income to offset the economic slowdown as the recession approaches”.
Gustavo Brigatto, Founder and CEO Startup
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Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
