Netflix account sharing seems to be numbered. Streaming identifies this practice as an important limitation to increase the number of subscribers. The company is preparing to curb password sharing on its platform, which should be a major challenge for users and even Netflix itself.
More than 100 million people use Netflix using borrowed passwords, often from family and friends, according to the company. Now, Netflix has said it will end this type of deal, starting in 2023. Users who use other people’s passwords will be asked to pay for it. The change is expected to begin in the United States at the beginning of the year.
In October of this year, there was already information that Netflix plans to tighten the siege to end account sharing from 2023.
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In 2019, according to the The Wall Street Journal, Netflix identified this issue but was concerned about creating limitations on this and end up annoying its subscribers. Then came the covid-19 pandemic, causing a surge in new enrollments, reducing the need to address this issue at the time.
But, with the decline in the number of subscribers the company faced in 2022 and even the creation of a cheaper plan with ads, account sharing has once again taken center stage. Earlier this year, executive Reed Hastings told a company meeting that the increase in subscribers during the pandemic masked the scale of the password-sharing problem and that Netflix had waited too long to address the problem.
This rebuke from Netflix could end the good relationship of streaming with large numbers of users, built over the years. An important factor to highlight is the number of services available on the market, with ever more original content and competitive prices.
“Make no mistake, I don’t think consumers are going to love it right off the bat,” Netflix co-CEO Ted Sarandos told investors in early December, adding that it’s up to the company to ensure users value paying for it. service. According to the WSJ, Netflix declined to comment.
In March 2017, the official Netflix profile on Twitter published the phrase “Love is sharing a password”, which translates as: “Amar is sharing a password”. Five years later, things have taken a different turn and this practice will be banned.
The Netflix account after the split? The practice should end in 2023; Understanding first appeared on Olhar Digital.
Source: Olhar Digital
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
