10 technology trends for companies in 2023

10 technology trends for companies in 2023


Tools are gaining space in everyday life and companies need to plan in order not to become obsolete




10 technology trends for companies in 2023

The year 2022 marked the beginning of the implementation of 5G technology in Brazil, which in 2023 will bring great progress in innovation for all sectors and companies of all sizes. Adapting to the innovations brought by the Metaverse and the Internet of Things is no longer a choice, but an obligation for those who want to remain competitive.

The Commercial Director of InfoWorkerJosney Rodrigues Lara, explains that it is essential for companies to plan their own technological progress, attentive to innovations and market demands.

“Many of the new processes are already a reality for large companies. However, 2023 will be a decisive year, in which all companies will have to adapt, even with a medium-term plan. There is no way to stay out of this technological web and all the advancements. Otherwise, the company runs the risk of becoming obsolete and losing competitiveness in the market,” he says.

Based on a trend report by leading companies in the sector such as Gartner, the expert lists the ten main tools on which companies will have to focus in 2023:

1. Metaverse

Experience in augmented reality, digital twins and all the structures that the Meta platform offers for the consumer experience. These tools are used by companies all over the world to increase sales.

“Soon, this will be part of daily life inside and outside the corporate environment. When consumers begin to experience shopping with their avatars, they will no longer want to shop without this immersion in the product,” comments the expert.

2. CPR

The use of robots, i.e. software controlled by computer codes, reduces processes, increases efficiency and contributes to flows in all company sectors. RPA – or Robot Process Automation – is the automation that transforms information and processes into standards. Thus, algorithms are able not only to perform programmed actions, but also to learn new functions. The tool understands commands that a real person would execute.

“It doesn’t replace human labor, but it avoids wasting functions that can be done automatically,” explains Josney.

3.5G

After the frequency auction held by the operators in 2022, the equipment structures will arrive next year, with speeds and interconnectivity much greater than those currently used. Companies need to invest in their own or outsourced innovations to offer the best to their customers.

4. Token

Financial transactions should always be more secure, therefore protected by encrypted keys. This technology will help reduce costs and protect B2B and B2C relationships.

5. ESG

The environmental, social and governance (ESG acronym) agenda has found a powerful ally in technology. With innovation it is possible to reduce energy consumption, reduce the carbon footprint, improve the working environment for employees and greater control in management. In other words, investment in technology is essential to be linked to ESG purposes.

6. Cyber ​​security tools

Digital signatures, biometric data and privacy verification are some of the mechanisms that are increasingly in demand. With the requirements of the General Data Protection Act (LGPD), companies have to adapt to this new way of handling the personal data of customers, suppliers and employees.

7. Data intelligence

This requirement already exists today and will need to be improved more and more. Gathering information about the company, the industry, the consumers, understanding what they want helps with the sales strategy.

8. Cloud platform

The cloud system guarantees security in data storage, as well as not having space limits like physical systems. Authorized people can share information, all they need is internet access.

One of the most popular is Microsoft’s Office 365 (which is now called Microsoft 365) and brings in the package both tools for home use, such as Word, Excel, PowerPoint, and others specific to the corporate world, such as Sharepoint or intranet resources.

9. Platform engineering

It is a job done by a professional who programs codes that connect the software and hardware. They surround and maintain all systems, for example ensuring the security of applications, which are fundamental in the business world.

10. Social affairs

The relationship with consumers is increasingly valued for loyalty. And Social Business works with communities of employees, suppliers, partners, offering customized solutions.

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