Hot Topics CinemaCon: Summer Movies, Box Office Recovery (and Netflix)

A lot has changed since Hollywood studios and theater owners got together for the usually smaller CinemaCon in late August 2021. The box office was still in the early stages of recovery, and most media and entertainment analysts balked. asked if they had read about the cinematic experience. Return to normal against the backdrop of a golden sky race.

Since then, Sony and Marvel Spider-Man: No Way Home It has grossed $1.8 billion at the worldwide box office and has become one of the highest-grossing films of all time, with families finally returning to multiplexes in recent weeks (hence the success). Sonic: The Hedgehog 2 s bad Boys). This is true for older women (the lost city). In other words, there is reason for optimism on the part of filmmakers when staging Las Vegas.

But the biggest surprise came last week when Netflix saw its value drop by $54 billion in one day after announcing it had lost 200,000 subscribers in the first quarter. An unprecedented fall is a cautionary tale.

Netflix, which has never wanted a traditional theatrical release of its films, has long been a thorn in the side of theater owners. In 2017, Sony film director Tom Rothman caused a sensation at CinemaCon when he said, “Netflix, my ass.”

If Rothman will have any options for Netflix when he helps present Sony’s slideshow Monday night at Caesars Palace, Caesars Palace has yet to be seen, but the topic of streaming and cinema will definitely come back later in the day. week. (Sony is the only one of the top five studios that doesn’t have a sister streaming service, so it’s in a different state.)

“The mythology has been removed from the broadcast. “Maybe this isn’t the future everyone thought,” said one of the theater’s top executives. “The theater was not playing during the pandemic and the strippers had a playground of their own.”

Some even speculate whether Netflix will release the usual widescreen premiere of its movies in theaters. “Netflix is ​​clearly trying to think of a second source of income. “Putting your films in a short, exclusive theater window may be an option,” said Eric Handler, Wall Street analyst at MKM Partners.

On the windows theme, a perennial theme at CinemaCon, the new post-pandemic window is 45 days, up from the previous 74 days and 90 days. Small titles can reach PVOD for up to 17 days.

Officially, summer movies and footage from other upcoming events are the main focus of CinemaCon. All five major Hollywood studios are protesting his performances, while Paramount will host screenings at the first full public showing of Tom Cruise. Top Gun: Maverick (Its world premiere will take place next week in San Diego, followed by a screening at the Cannes Film Festival.) Lionsgate and Neon also host screenings.

Expect teasers and shots avatar 2 (If that happens) jurassic world domination s Black Adam. Family highlights can include toys Story slit light-year s Minions: The Rise of Gru.

It is expected that the studios and especially Warner Bros. and Universal pack their CinemaCon sessions with filmmakers and stars, just as they did before the Pandemic.

CinemaCon will take place April 25-28.