Find out what post impressions mean on Instagram and learn how to view this statistic on the social network
When it comes to understanding the metrics of the Instagram, the number of impressions of a publication is a very important factor. This factor helps identify how many times people have seen a certain piece of content and works as one of the main indicators for analyzing performance in social networks.
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What is impression on Instagram?
Impression is a metric used to define how many times a post has been seen by others. Consider the number of situations in which this content has appeared on the user’s screen, even if a person has already viewed it more than once, and applies to organic content or ads on the social network.
If someone sees the post and scrolls down and back to the same place in the feed, it counts as a single impression. However, when content appears to someone at two different times of day, the network counts as two separate impressions. For example, for Reels videos, the count includes the number of views from the same accounts.
Impressions can explain how an Instagram profile performs when combined with other metrics. If a post or ad has a lot of views and few button clicks, it’s important to analyze the reason for the low engagement. Furthermore, it is also possible to compare the total views with the number of accounts reached in an ad.
What is the difference between impressions and reach?
While impression represents the total number of times a post was viewed, reach indicates how many people viewed the content. The main difference is in the repetition: the reach only considers when the person first sees it, so a reached individual can represent one or more impressions.
How to see the impressions of a post on Instagram
- Open the Instagram app on your phone and go to your profile;
- Tap the publication whose stats you want to view;
- Press the “View insights” button;
- Check the number of impressions.
To see all the statistics, it is necessary use a professional account from Instagram.
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Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
