E-commerce is a useful tool for the industry

Understanding the effectiveness of online market research brings customers and companies closer together, making the buying process easier for the consumer

The behavior of Brazilian consumers has changed since the spread of the Internet in the late 90s. Gradually, a lot of information was available to those finalizing the purchase and, consequently, new needs emerged, forcing the market to adapt. And the year 2023 intends to follow this path.

With the massive presence of the Internet through websites, blogs, portals, video channels and even social networks, electronic commerce, online commerce or e-commerce is no longer a trend and a future prediction to become a reality, according to Brazil E-Commerce Project created in collaboration with several retailers.

But having just a web address isn’t enough to leverage sales, so there are a few things you need to take into account when setting up your online business.

1 – Understanding is the first step

A recent study by the CB Insights Group raised the top 10 reasons for failure among small businesses. Among these, 17% is given to companies that do not follow business models, ie they do not know their company and the potential customers who can be captured by their actions and products.

2 – Analysis of the reference target

Being the ultimate goal involving the entire process of building a business and developing a product, audiences have unique characteristics for each organization. Market research and social networks themselves can be good tools to help you understand who they are.

3 – Market trends

Also in the study by the CB Insights group, failure to meet market needs is the element that tops the list of reasons for business failure, being responsible for 42% of closures.

According to Rodrigo Santos, marketing coordinator of Gráfica Online GIV, it’s not enough to have a brilliant idea in mind if it doesn’t fit the standards already established in the market.

Still on the subject, Rodrigo reiterates that new products may be welcome, but the more “popular” items must be taken into consideration when making planning and sales or dissemination strategies.

“Of course, you have to pay attention to the novelties that arise, even more so in the graphics market which is constantly changing, but even so the importance of maintaining a constant sale of products already consolidated in the sector is necessary in order to be able to maintain a balance “, they say.

4 – Planning and strategy side by side

Preparing for the steps that will be taken, analyzing the risks and benefits of certain attitudes and understanding the limits that the company can reach, becomes a key factor in the market that separates successful companies from unsuccessful ones.

5 – Social networks can be excellent allies

According to digital marketing expert Marcus Sheridan, “good content is the best sales tool in the world.” Social networks demonstrate high potential when it comes to consumers and how content can impact certain groups.

This is what research data shows Social Commerce, created by All iN/Social Miner in collaboration with Etus and Opinion Box. According to the survey, around 76% of consumers already turn to social networks when searching for items of interest, with Instagram as a favorite receiving 62% of users looking for products or services.

By strategically analyzing and investing, Rodrigo Santos also integrates the direct relationship of social networks with the strategic development of marketing, their publishing organizations and how this can bring potential customers to the graphics sector.

“Gradually and with the necessary tools, we were able to find our target audience and, with social networks, target campaigns to positively impact these people through e-commerce. These are truly new times and the internet has become an ally in this process,” he concludes.

Website: https://www.givonline.com.br/

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Source: Terra

Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.