Retailer finished ‘eliminated’ from the list of advertisers due to the scandal of ‘accounting inconsistencies’ in the company’s financial statements and the exit of Sérgio Rial; the waiver makes room for competing names
THE Americans will leave the list of official sponsors of the Big Brother Brazil 2023. The decision was made on Friday the 13th, after the company announced the case of “accounting inconsistencies” on the company’s balance sheet with a deficit of R$ 20 billion for the retailer, which led to the departure of Sérgio Rial as president of the company just 10 days after taking office.
As found the Stage, American executives met this Friday morning with members of Rede Globo to announce their departure from the reality show. The retailer has had the most expensive sponsorship fee for the program since last year, costing more than R$105 million, excluding other charges for carrying out actions within and outside the program.
Faced with this situation, the retailer makes room for the arrival of a new advertiser who can grab the maximum bill. Sources from the advertising market already signal the entry of a new name in the marketplace sector as well.
Also, as the report found, a group of agencies representing e-commerce companies even applied for a vacancy as soon as they learned of Americanas’ withdrawal, but were surprised by Globo’s news that Free market it would have already closed the negotiations for the 2023 BBB master quota.
questioned, the Globe and Mercado Livre did not answer questions at the time of this publication.
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Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
