Every year, fans of today’s biggest pop music artists build anticipation for one of entertainment’s most anticipated events: the break of super bowl. Over the past five years, superstars The Weeknd Justin Timberlake Shakira Jennifer Lopez and, recently, the hip-hop avengersrepresented by Dr. Dre, Mary J. Blige, Eminem, Kendrick Lamar, Snoop Dogg & 50 cents took to the stage and played unforgettable shows by 15 minutes In that half time.
Last Sunday (12), the grand finale of the American football championship was even more special with the return of one of the most famous singers on the planet: the pop star Rihanna.
Considered one of the main sporting events in the world, which attracts thousands of spectators from the most diverse locations in each edition, the super bowl it’s a full plate for artists and brands looking to be and stay on top. No wonder it’s the most expensive advertising moment in the world.
As far as we know, artists are not paid to perform. According to Squireone of the most respected cultural and entertainment vehicles in the United States, nfl supports a certain spending ceiling and, generally, the artists themselves and, sometimes, the sponsors, pay for the rest of the production of the event. However, just because they haven’t been paid doesn’t mean that artists don’t “win.” Instead, the return on that investment comes from the exposure and further increase in sales of their music and concerts.
With that, the deezer analyzed the impact of artists before, during and after the show, based on streaming data from stars who performed in the last 5 years. Lo and behold, this data showed that there was a significant increase in streams before, during and after the game.
the performance of reanna to the super bowl it was spectacular. In the repertoire, the pop star presented her greatest hits collected in a medley and took the opportunity to announce her second pregnancy.
Comparing the day of presentation with the day after, the artist’s streams grew by 206% in Brazil and by 120%. In the countries that listen the most RihannaTHE France takes the lead, followed by Brazil, Germany, United Kingdom and closing the list, Holland.
One day after the super bowlthree songs of the artist became the most listened to and gained prominence, being among the Deezer Global Top 100being them Diamonds, Umbrella AND we found Love.
But that’s not all: the impact of the presentation of Rihanna generated other great results in the streaming environment, second deezer:
With Diamondsthere was an increase of approx 203% in Brazil AND 100% worldwide streaming AND 175% in Brazil and 83% worldwide in unique users.
umbrella it also appears in searches with a growth of approx 176% in Brazil and 106% worldwide in streaming AND 161% in Brazil and 94% worldwide in unique users.
last we have we found Lovegrowing by approx. 204% in Brazil and 108% worldwide in streams AND 187% in Brazil and 96% worldwide on unique users.
Check the ranking of 11 tracks In Rihanna which were most listened to by Brazilian subscribers of deezer after the break super bowl:
1. Diamonds
2. Umbrella
3. We found love
4. The only girl (in the world)
5. Work
6. Where have you been
7. Bitch better have my money
8. Rude boy
9. Wild thoughts
10. Pour it
11. Run this city
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
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