The festival which will see the participation of Post Malone, Bruno Mars and Foo Fighters opens at 19:00 for the sale of tickets of its first edition, which will take place in September, in São Paulo
It promises to be the largest music festival in São Paulo and presented to Hollywood as a feat “by the filmmakers themselves of Rock in Rio(read: Roberto Medina). And Medina is no joke. Tired of hearing questions from reporters who wanted to know when São Paulo would have a Rock in Rio to call its own, he created an event that could get there. The city, which starts selling its tickets at 7pm on this Tuesday 18th, only on the ticketmaster.com.br website. The shows will be held on September 2, 3, 7, 9 and 10, at the Interlagos Circuit. Among its major attractions are post maloneMaroon 5, Foo Fighters and Bruno Mars.
Admission: value and rules
The entrance called The Town Card is a ticket which is equivalent to a date on the lawn, without date, valid for one of the days of the event. It costs 815 BRL (full ticket) and 407.50 BRL (half ticket). It is also important that no convenience fee is charged on the official website – ticketmaster.com.br
You are only permitted to purchase up to four CPF tickets, with a maximum of one half-fare per day, per CPF. Customers who purchase half-price tickets will have to enter all the information relating to the document proving the benefit on the website itself, which must also be presented at the entrance. Payment can only be made by credit card, up to six times. Purchases made with Itaú, Credicard or Iti credit cards can be paid in up to eight interest-free installments.
With the expectation of receiving around 500,000 people over 235 hours of music, the city of music will feature six stages, where the public can immerse themselves in new and unforgettable experiences. With a scenography inspired by the icons of São Paulo architecture and characterized by a unique diversity of rhythm and tribal unity, The Town, according to a survey conducted by the Fundação Getúlio Vargas, is expected to generate an economic impact of R $ 1.7 billion, as well as creating more than 19,000 direct jobs.
programming highlights
So far, The Town’s lineup highlights scattered across the stages are as follows:
September 2nd
Demi Lovato, Iggy Azalea, Post Malone, Ney Matogrosso, Criolo, Ne-Yo, Racionais MC’s with Orquestra Sinfônica de Heliópolis, Esperanza Spalding, Orochi
September 3rd
Leon Bridges, Alok, Esperanza Spalding, Luísa Sonza, Seu Jorge Bruno Mars, Bebe Rexha
September 7th
Maroon 5, Ludmilla, Stanley Jordan, Liam Payne and Maria Rita
September 9th
Foo Fighters, Garbage, Wet Leg, Stanley Jordan, Queens of the Stone Age, Garbage and Pitty
September 10th
Bruno Mars, HER, Kim Petras, IZA, Jão, Pabllo Vittar invites Liniker and Jup do Bairro and Richard Bona
Festival with the face of São Paulo
Medina wants to bring the concept of “brand party” to São Paulo. That is, rather than betting on the cast of artists, he hopes to attract people thanks to the credibility of the idea. Ticket sales starting today should become a good thermometer for this. While not having São Paulo in its name, the Interlagos festival brings something that Rock in Rio doesn’t have: the presence of the spirit of São Paulo on the stages. The architecture will be strongly inspired by the places and cultures of the city. The investment for the event is R$ 240 million.
City stages
horizon
The main stage, the largest of all, inspired by the classic buildings of the city. It’s where the biggest attractions and every-night apotheotic closures will go.
The only one
A bit of urban spirit from São Paulo. It will perform the function that is Sunset, at Rock in Rio. In other words, it will host concerts designed for the event and will encourage meetings between attractions.
New dance order
A space dedicated to tracks and electronic music. The other parties have already consecrated these tents, but Medina wants to go further.
St Paul’s Square
Undoubtedly the most original of thematic spaces. The production, thankfully, recalled the city’s tradition of bringing out country jazz and instrumental musicians and bands. Many of them will be present in this space. Those already confirmed are: Hermeto Pascoal, Paula Lima, Jonathan Ferr, AnnaLu, Hamilton de Holanda, Vanessa Moreno, Ana Cañas, Banda Mantiqueira, Mônica Salmaso and São Paulo Big Band, in addition to the already confirmed headliners Esperanza Spalding, Stanley Jordan and Riccardo Bona
factory
Another space with a strong presence of urban culture will be reserved for street dance and trap, hip hop and rap performances. In Brazil, no other city is stronger in this segment than São Paulo.
The city: dates and address
The Town takes place on September 2, 3, 7, 9 and 10, at the Interlagos Hippodrome (Av. Sen. Teotônio Vilela, 261)
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
