“Be Who You Are (Real Magic)”, by Jon Batiste, NewJeans, JID, Camilo and Cat Burns, arrived on all digital platforms this Wednesday (31)
Coca-Cola launches this Wednesday, 31, the track “Be Who You Are (Real Magic)” to inaugurate the second season of its music platform COKE STUDIO™, which brings together the most incredible up-and-coming artists and emerging talent from all corners of the world. Written and performed by musician and composer jon batistethe song introduces the artists newjeans, JID, Camilo It is Cat Burns.
“Be Who You Are (Real Magic)” and its music video are a celebration of the power of staying true to yourself. The song expounds the idea that it’s when people are authentic and accepting of each other’s differences that “real magic” happens.
[Se o player do Youtube não estiver funcionando automaticamente, clique aqui.]
In addition to new music, Coca-Cola opens the first augmented reality record store in the COKE STUDIO™ Digital Hub, which will feature an immersive album and mobile digital experience inspired by the music video for “Be Who You Are (Real Magic)”. In this virtual world, fans will be able to enter the universe of the video, with an avatar of Jon Batiste with access to the artist’s songs, games and exclusive content from the artist and behind the scenes, in addition to exclusive prizes.
The Coca-Cola brand’s “Real Magic” philosophy celebrates the magic of human connections and faith in our differences as agents to make the world a richer and more interesting place. It’s a celebration of real-life moments and the magic that happens when people come together.
As a platform that celebrates collaboration without borders, COKE STUDIO™ has brought together the artist jon batiste and over 16 of the hottest and most innovative music artists of the moment from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, South Korea and the Philippines. These artists have created nine new collision songs with other artists, as well as exclusive COKE STUDIO™ sessions, which will be released on all music platforms in June and July.
“True collaboration between artists from different cultures, genres and backgrounds, what we are calling creative ‘Collisions’, is at the heart of our COKE STUDIO™ platform,” says Pratik Thakar, Director of Global Strategy and Creative.
“Our goal for this show is to always be music-driven, putting fans first, bringing unique music and music experiences to the forefront. This year, we’ve been working with a diverse mix of incredibly talented artists from around the world, bringing them together to create original music that we hope will transcend boundaries and excite music fans with something new,” adds Joshua Burke, Global Director of Marketing for Coca-Cola™ music and culture.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
-1h85c9gp09quo.png "After the separation from Orlando Bloom, Katy Perry cries during the closing part of the tour")
