A Coca Cola released this Wednesday (31) the first original song to inaugurate the second season of his music platform coke studiowhich brings together to create the most outstanding emerging artists and emerging talent from all corners of the world Real magic. The new song, titled Be who you are (real magic) was written and performed by musician and composer Jon Batista and introduce the artists NewJeans, JID, Camilo AND The cat burns.
the philosophy Real magic brand (“true magic”). Coca Cola celebrates the magic of human connections and the belief in our differences as agents in making the world a richer and more interesting place. It is a celebration of real life moments and the magic that happens when people come together.
Produced for the first time in Pakistanin 2008, and re-released globally in May 2022, the coke studio returns bigger and bolder this year. Between May and September 2023, new artist collision music will be released, and a program of festival sponsorships, live performances, digital and music content will be released. FROG (augmented reality) and packaged experiences, enabling audiences to discover new music wherever they are in the world.
OR coke studio gathered Jon BatistaUniversal Music contracted artist, across labels Verve Records AND interscopeand more than 16 of the biggest innovative music artists from the time of United States, United Kingdom, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, South Korea AND Philippines.
These artists created nine new collision songs with other artists. Platform-exclusive sessions have also been produced, formatted for each artist, and will be released to music fans worldwide on all music platforms worldwide. June AND July.
Be who you are (real magic) and its official video are a celebration of the power of staying true to yourself. The song exposes the idea that it is when people are authentic and accept each other’s differences “true magic” happens.
with handwriting of Jon Batistathe song features collaboration from the global group new jeans (pushing the boundaries of K-Pop), by the Colombian pop artist Camilluswinner of Latin Grammy; of the British singer The cat burnsassigned to B.Press RET and alby Novelloand eclectic rapper JIDborn in Atlanta (USA).
“I am proud to partner with Coca-Cola to share a message of encouragement and humanity with the world through my music”to celebrate Jon Batista. “The Coke Studio platform is great for leveraging its global reach to bring together artists from different cultures in a celebration of our cultural differences and the ultimate unity of all of us. This is such an innovative and non-traditional approach that we have taken, I feel It felt very natural to do my job at World Music Radio.”
And he continued, explaining the conception of the individual: “When I wrote ‘Be Who You Are (Real Magic)’ I was inspired to create an anthem that captured the real magic that happens when we come together as our authentic selves. The anthem features new friends of mine from all over the world, these artists extraordinarily special, NewJeans, Camilo, JID and Cat Burns. We really enjoyed ourselves and I hope people all over the world feel the vibe.”
Watch:
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
