focused on urban musiccomposed of rhythms such as rap, trap, funk, R&B, afrobeat and all related movements, the house of music was born as a creative and collaborative house with the aim of strengthening culture and art through its studies, spaces and actions.
A house of music was born in 2022 from the vision of its CEO, jay affleckin the search to create an environment for the generation of movements that give impetus to the music scene.
Second afflictedTHE “Music House was created to make dreams come true. The dreams of talented people reach stages and people’s hearts. We help dreams come true and change lives through the joy of sound!”
The businessman also owns the WHAT (Original Quality Produções), one of the most promising and fast growing labels in the urban music market, having released several successful artists since its inception and having more than a thousand songs in its portfolio, surpassing the sum of billions of clicks on the main music and video streaming platforms.
in the opinion of jay affleckurban music is currently the most important segment among the main musical rhythms, battling only with the sertanejo segment and, even so, by a large margin in most Brazilian states.
“Platforms such as the TikTok project that beats under the umbrella of urban music represent between 60% and 70% of total listeners in Brazil, showing their strength in all social strata and age groups”he claims.
The entrepreneur points out that the house of music was created to offer professional services to labels and artists, such as career guidance, social network management, sponsorship research, concert and event space, registration support, access to renowned artists, as well as the possibility of participate in their special projects.
“These services, at a professional level, are a huge differential in a market marked by informality and a great absence of process- and systems-based offerings that add value to artists’ careers and label businesses,” he claims jay affleck.
Still according to him, professionalizing the service is one of the ways to increase the success of the artist who has by now defined a strategy of growth and support for the indispensable actions of exposure to the public and brands.
“In addition to all services, Music House, in partnership with Beats and Business (the largest Beats EAD school in Brazil), offers technical and business training to its members, adding even more value to music industry professionals”adds the CEO of house of music.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
