According to a report by the journalist Monica Bergamofrom the newspaper Folha de São Pauloor Conar – National Advertising Self-Regulatory Councilinitiated an ethics trial to investigate an automobile brand advertisement that used the image of the deceased Elis Regina (1945-1982) with funds from artificial intelligence.
In a statement, the conare explained that it filed the lawsuit after receiving complaints from consumers, who questioned whether the use of artificial intelligence was ethical “bring a deceased person back to life like a campaign maker”.
According to the report, the trial will examine whether heirs are able to authorize the use of an image of a deceased person for an advertising piece.
The commercial also features the singer Maria Ritadaughter of Elisdriving another vehicle, playing the classic Like our parentsIn Belchiorre.
However, Joao Marcelo Boscolieldest of Elis Regina he also said he was moved by the announcement and added: “On my part and that of my brother (referring to Pedro Mariano), I can say that we agreed to the publicity thinking primarily – and I am convinced that also for Maria Rita – of the exhibition that Elis would have and would have been her presentation to the new generations “, explained.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
