Simultaneously with the arrival of the documentary series Xuxa, The documentary this Thursday (13), at Globoplay, the platform broadens the audience engagement experience with the presenter. The project marks the debut of Xuxa, who has become a pop phenomenon over more than four decades of her career, in network 3.0.
You 60 years of history of Xuxa will be represented in 60 NFTs – English acronym of Non-fungible token – which retrace salient elements of the presenter’s career, reliving the fond memory of fans.
Second project launched by Global game on web 3.0 – first experience was with All flowers – when offered NFTs of virtual perfumes linked to the exclusive advantage of watching the spoilers of the second part of the soap opera – the Xuxadverse has the pioneering spirit of creating digital assets related to a great talent of Brazilian television.
“Our expectation is to innovate and continue learning in this blockchain universe, which has multiple possibilities for exploitation by media companies. When we look at the collection and breadth of elements that mark the trajectory of Xuxa, with its enormous successful for over four decades, we have a wide range of possibilities to serve the presenter’s fan base. Based on this innovative experience, we create a direct consumption relationship with the audience, bringing unique elements of engagement. Xuxaverso opens the door to new models of partnering with talent, as well as creating digital offerings that broaden our product portfolio”details Eliseu Barreira Jrresponsible for portfolio management for digital products and paid channels at Globe.
Developed in collaboration with Xuxathe NFTs will be divided into six collections, each with 10 digital arts: “This is completely new to me and I love bringing everything from my world to life in Xuxaverse, with brand new stickers, like spaceship, boquinha… A new way to keep me even closer to people”to celebrate Xuxa.
The collections promote a walk through the collection and history, contemplating the goods of the Xou da Xuxathe relationship with the little ones, the international success of the presenter, the looks, the participation in countless programs available on Global gamein addition to pieces bearing the personalized signature of Xuxa.
As if all this collection of collectibles weren’t enough, the Xuxadverse will get a digital environment to call their own: there, collectors will be able to collect all their digital stickers in an album created especially for the action.
Overall the 60 NFTs will be divided into three categories of rarities: gold, platinum and diamond. The most valuable digital stickers are in the diamond category, which includes a unique and face-to-face experience with Xuxaincluding the ability to take photos with the presenter.
“The project expands the audience’s connection with its story, told in a detailed, complete and unprecedented way in the Globoplay original series ‘Xuxa, O Documentário’. The immersion in the 80s and 90s, provided by the doc, takes us also to a very strong emotional spirit of the time: collectibles. Sticker albums, stationery, stamps. The habit of collecting was a striking characteristic of these generations. From there came the idea of bringing this experience back, with a more modern, digital guise, to promote the same sentiment as 30, 40 years ago”explains Tiago LessaHead of Acquisition and Engagement Marketing.
Accustomed to dragging thousands of fans wherever she goes since the 80s, Xuxa has experienced firsthand the transition from the analog world to the digital one, closely seeing the transformation in the relationship of engagement and interaction with fans. Several generations of her have followed and continue to have a loving relationship with her, who is one of the greatest Brazilian pop icons of all time. If before her, her followers literally followed her closely in her shows, tours and recordings, today the relationship acquires dimensions and networks in an unprecedented way in the trajectory of Xuxa.
“Since the first conversations about the project, Xuxa’s priority has always been to create something that makes fans smile. With this in mind, we brought the project to life which brings a wide range of collectibles, as well as exclusive experience of offering stickers that go beyond the NFT, promoting the experience of meeting Xuxa in person”complete Elisha.
The distribution of trading cards begins this Friday (14th) in parallel with the arrival of the series Xuxa: the documentary for Globoplay. This first wave of NFTs involves the distribution of a free NFT to Globoplay subscribers.
The other stickers of the first batch can be purchased at the official store of Xuxadverse by day July 20th. The other lots will be available every 15 days.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
