Cher launches Cherlato, its own ice cream line

Cher launches Cherlato, its own ice cream line

In the announcement, the 77-year-old singer guaranteed that the initiative in the food sector is real: “it’s HAPPENING”

After conquering music and cinema, Cher is ready to dominate the food market. The 77-year-old singer announced last Sunday (23) the launch of her new line of ice creams, the Cherlato.

Cherlato, Cher's ice cream (Disclosure)

The singer immediately assured fans that despite the name – a combination of Cher and gelato – the venture is real and has been in the works for five years.

View this photo on Instagram

A post shared by Cher (@cher)

“Yes, it’s real… I’m launching my gelato”, said the entrepreneur. “It all started five years ago and now it’s finally HAPPENING.”

View this photo on Instagram

A post shared by Cherlato (@cherlato_gelato)

The first post on the initiative’s profile on Instagram revealed that the Cherlato line will be developed in partnership with the New Zealand brand giapoknown for its gluten-free ice cream.

Cherlato, Cher's ice cream (Disclosure)

In addition, the idea is that production takes into account local producers and ingredients for the manufacture of Cherlatos. The first store will open in Los Angeles. “We partner with local farmers and artisans who share our passion for quality and sustainability.”

Source: Rollingstone

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