Bruno Mars will earn the highest fee ever paid by Roberto Medina. What to expect from the show at The Town?

The creator of Rock in Rio and The Town tells Estadão that he has never paid so much for a show: “But it’s worth every penny.” ‘Estadão’ has found that he earns at least R$8 million per appointment

And the highest fee ever paid by the businessman Robert Medina Bringing a show to Brazil is… Bruno Mars. Medina can’t expose the values, since he signs confidentiality contracts with non-fulfilments punished with stratospheric fines, but he can say: “I’ve never paid so much for a show”, he tells the Stadium. The speaker is the man who has already brought Queen, Iron Maiden (many times), Metallica, James Taylor and Guns’N Roses. His revelation has a complement: “The show he puts on is worth every penny. Surprises happen all the time.” Unofficially calculated, Mars’ performance fee was no less than 1.5 million US dollars (something like R$8 million).

Mars arrives at The Town festival to play two dates on the best days and times. It is the first time that a Medina attraction (Rock in Rio and, now, The Town) has achieved this status. Their shows will take place over two Sundays, September 3 and 10 (the festival takes place from 2 to 10, at the Interlagos Circuit), and tickets have been voraciously bought up in less than an hour. These are the super dimensions of a 37-year-old artist who as a child sang his first notes, imitating Elvis Presleyhe was rejected by the Motown label early in his career and only released his first EP in 2010.

How is the Bruno Mars concert?

He returns to Brazil even bigger than he was on his first visit, in 2017. He hasn’t released a solo album since, but he’s changed his show a lot to create a continuous and intense zone of almost suffocating euphoria. “What he does is impressive,” Medina reiterates. Generous, she does not try to break standards when she is on stage and guarantees to show all the songs awaited by the fans. The list is long: 24K magic, finesse, treasure, This is what I like, runaway child, When I was your man, Locked out of heaven, Just the way you are and, his greatest achievement, Uptown funky. The stuff done in the Silk Sonic project, along with Anderson .Paak, found its way into other shows.

Elvis, Prince and Michael Jackson

But who is this latest stadium product emerging at a time when stadium products are about to come out? Bruno Mars is a big, timely collage of throwback references, with Elvis’ pelvis supporting Prince’s ribs and Michael Jackson’s knuckles? A way to bring together much of what history has consecrated to present it unpublished to a generation that is increasingly moving away from its ancestors? Or, less strategic than it might seem, would Mars be the authentic expression of a phenomenon of his time? For both options, you need to have talent. And this, history has already put to the test, it is undeniable that it did.

Bruno Mars is Peter Gene Hernandez, born in 1985 in Honolulu, Hawaii, one of six children of Little Richard cover musician Pedrito Hernandez and singer and dancer Mildred. His mother’s brother, a professional Elvis cover, set him on the path to imitation. At the age of four, Bruno was already performing five days a week with the family band, called The Love Notes, in which his name became Mini Elvis Presley.

He also signed with Motown in the 1990s, but that contract would end a year later, without changing any songs. Today it seems unthinkable that Motown, the label that smelled Marvin Gaye, Stevie Wonder, The Jackson Five, The Supremes and Diana Ross, got it so wrong. “I don’t blame Motown,” Mars said in a recent interview. His understanding of being snubbed is curious: “I wasn’t ready. People also didn’t know, don’t know yet, exactly what color I am. speaks Spanish’.”

From pindaíba to ’24K Magic’

Things would take some time to happen, with episodes of family pindaíbas leading to Marte and his family having a hard time. He himself said that he would sleep in cars and abandoned houses, but it seems an exaggeration. Luck changed when he was signed to Atlantic Records, which he arrived at on the recommendation of partner Philip Lawrence, who introduced him to a scout for the label, Aaron Bay-Schuck, and Mars began composing. Nothin ‘on You, by rapper BoB, and Billionaire, by Travie McCoy, are the authors of him.

Many hits followed and records arrived. All too fast. His 2016 album 24K Magic made him a fan acclaimed artist and became one of his biggest show fuels. Now, mounted on a show that leaves no time to breathe, Mars is expected to leave Brazil as a giant.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.