The beverage company has already entered the product to be sold in the festival application in advance
The company Heineken announced a strategy with the The city sell draft beer in advance. Anyone wishing to secure their supply days before going to Interlagos circuit You must access the Council application and look for the Bar Heineken area. By purchasing this way, the fan can collect drinks at any outlet of the festival-sponsored beer or use the “chope express” queue, the “beer stations”, only for people who have made purchases through the app.
However, there will be no discount on the price. “The same sum will be charged to those who buy from the Municipality”, informs the press office. By entering the area of the app called “Guarantee my Heineken draft beer here in advance”, the interested party sees a price list. On first purchase, draft beer costs R$18 and comes with a glass to be reused. From then on, the next ones will cost R $ 15. The service is already activated.
Is it an expensive price? The alert told the newspaper that as of Thursday (24) it had no information on the size of the cup. Generally in these holidays it is 300 ml. That’s not crazy when compared to other festivals, like Lollapalooza and Rock in Rio, which have been charging the same R$15 in recent editions. If we go to the market, obviously, the difference is absurd: a 350ml can of Heineken, in the big chains, costs around R$ 4.
The report tested the app (to download it, just search for “The Town app”). At least on the afternoon of this Thursday the 24th, the registration could be done very quickly and without a hitch. The initial information speaks of the deployments of each day, with the deployment of each stage. Just below, an icon leads to the list of attractions by appointment (zipline, Ferris wheel, roller coaster and megadrop) and, following that, information on The Town, O Musical, a bet by the entrepreneur Roberto Medina. Further down you can see the “Bar Heineken”.
Payment can be made by credit card or PIX. If the drink is not consumed, the amount will be refunded in the same way as the purchase.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
