the financial institution Itau Unibanco announced this Wednesday (30th) that it will be doing a groundbreaking activation at The Town festival, scheduled for 2, 3, 7, 9 and 10 September in the City of Music. And, contemplating this debut, the bank and the creative hub all. prepared several activities for the participants of the event.
“Our music and entertainment platform has been running steadily for a decade, with a focus on promoting culture and strengthening relevant ties to the brand and our business. This includes our relationship with Rock in Rio, an event of the for the which we have been a main sponsor for six editions, since its return to Brazil. We want to be present throughout the journey of our customers to the festival, generating positive experiences from the purchase of tickets until the day of the show. For this we are very excited to participate as well at the first edition of The Town, a festival that we believe represents the greatness of our city”affirmations Rodrigo MontesanoMarketing Superintendent Itau Unibanco.
Who attends the ground floor of the Itauopen to the public, you will be able to enjoy numerous experiences, including attending special presentations of iconic celebrations of the city, celebrating the nightlife of São Paulo in tune with the align of each day of the festival.
Party stamps like Afrogroove, Boar, Discopedia, Mixtory and Pilantragi. Guest DJs will also perform at the event roof space, an area from which you can have a privileged view of the stage horizon and the Ferris wheel, a perfect place for photos with friends, as well as the distribution of gifts. Access to this plan will be restricted to bank customers only, upon presentation of a credit or debit card or the mobile app.
Part of the external facade of the Itau to the The City 2023 will consist of walls of Ultra definition LEDAbove 8 meters high with 3D content AND movement designincluding some generated by artificial intelligence, inspired by the city, music and its artists. Some interactive actions will speak directly to the audience on the pitch through strategically installed cameras.
The party will also feature the tradition ferris wheel, leak, the most photographed icon of the event, which promises to delight everyone with its lighting and panoramic view of the event.
To expand the conversation beyond the city of musicthe financial institution will also have the partnership of around 35 content creatorsthat speak to the most diverse audiences, amplifying the brand’s presence in the The city together with their communities, in a creative and authentic way.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
