Viagogo research in partnership with YouGov gathered data from 2,000 UK adults and compared numbers from generation Z with those from millennials
Research conducted in the United Kingdom reveals that young people from Generation Z are twice as likely to send a note to work to go to a concert, compared to millennials. The data are from Viagogoin partnership with YouGovand were published by NME.
In the study — carried out with two thousand adults — it is considered that young people born between 1997 and 2012 belong to Gen-Z. As for millennials, they are considered to have been born between 1981 and 1996.
Unmissable presentations were the reason why 19% of Gen Z missed work at the last minute, compared to 8% of millennials. Around 61% of Gen-Z have also attended more than 25 shows in their entire lives, and 43% of those included in this generation would give up buying drinks for six months to be in the front row at their favorite artist’s concert.
The research also shows that generation Z is 10% more likely to share content from live shows on social media, but 84% of users who participated in the study say they put their cell phones aside the moment their favorite song starts. .
Other numbers show that 20% of Gen-Z cried at a concert, very close to the 18% of millennials, but a little far from the 11% of baby boomers — born between 1946 and 1964.
Approximately 21% of UK concertgoers, 13% believe that the first concert they saw was more memorable than losing their virginity, alongside 20% who believe that the musical event was more important than when they achieved the first job.
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.