According to a Luminate report, the genre is the fifth most listened to in the first half of the year in the United States
With increasing prominence on the world stage, Latin music reached great heights in the United States: it reached revenue of US$ 627 million in the first half of 2023 in the North American country, a number 15% higher in relation to 2023, according to data from Luminate (via Variety).
The site also reported how the Spanish language is the second most listened to in the US, with approximately 23% of listeners. It’s worth remembering how this success comes from records after 2022, when Latin songs generated record revenue of US$1.1 billion. In 2023, this value should be exceeded.
The report of Luminate still justifies this large increase: it happened as a result of new products from subgenres, such as the Mexican region, a growing scenario responsible for registering an increase of 56% in 2023. Names like Shakira It is Karol G have a total of 14.3 billion reproductions on streaming services in the first 34 weeks of 2023.
Additionally, about 73% of Hispanic listeners use Whatsappa text messaging app, to discover new music and communicate, a number that represents 265% more than the general population.
In terms of popularity, these are the most listened to musical genres in the United States, in descending order: R&B, hip hop, pop, rock, country It is Latin music. Latin music fans spend 120% more per month on music-related activities than other listeners – and 58% of Latin fans devote more than half of their monthly music spending to live events.
However, the main source of income for Latin music is streaming services, responsible for 98% of revenue. Paid subscriptions total $431 million.
“Latin music in the U.S. reached an all-time high in 2022, and growth continued mid-year into 2023,” he said. Rafael Fernandez, Jr.senior vice president of state public policy and industrial relations at RIAA (American Recording Industry Association).
This was driven by both the vitality of classic hits and chart-topping new releases that influenced culture and society at large.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
