Snoop Dogg ad causes searches for “quit weed” to skyrocket 1,152%

Searches for “quit marijuana” grew 1,152% on Google after the announcement of Snoop Dogg that he would “stop using weed” last week. The statement, given last Thursday (16), would prove to be part of a marketing action involving Snoop – but it would have caused searches for the term “quit weed” to skyrocket in the search engine, according to a survey conducted by gosmokefree.co.uk.

Research data shows the increase in other expressions as well, such as “quit smoking weed”, which grew 492%, and “stop smoking marijuana” (“quit smoking weed”), which rose 511% over the same period. around the world.

A representative of the gosmokefree.co.uk, an anti-smoking organization, stated that “Snoop Dogg’s bombshell news shocked fans of the hip hop star, who has always been open about his smoking habits.” “So, it’s not a surprise that fans who engage in similar habits are questioning their own lifestyle and considering changes.”

However, as would later prove, Snoop’s ad was just part of a marketing campaign for the company. Solo Stoveequipment that promises to eliminate the use of smoke – or “smoke” – for cannabis consumers.

In the phrase announced by Snoop, he says he is “quitting smoke” – a translation that, in Portuguese, can be read both as “I’m quitting smoking” and as “I’m quitting with the smoke”.

In the video below, the singer, businessman and cannabis enthusiast appears talking about the “decision”.