The space will offer special programming and exclusive sales of books, clothing and decorations with the participation of writers and artists
Enjoei is at the Paraty International Literary Festival 2023 and, to celebrate its debut, Brazil’s largest second-hand consumer e-commerce has prepared an exclusive space, Casa Enjoei. Rich in artistic and literary references, the house will host exclusive detachments of Brazilian authors, influencers and celebrities – the curation brings together books, clothes and decorative objects by Carla Madeira, Tati Bernardi, Fafá de Belém, Camila Coutinho, Astrid Fontenelle, Chico Felitti and others.
“Enjoei has a huge literary collection, our book category is very popular, so it makes perfect sense to be in FLIP. It is a highly valuable artistic movement, which we believe in and promote,” says Beta Balbi, Brand Manager of Enjoei.
“Casa Enjoei materializes our good mood and our brand identity. It is a space that tells a story and broadens our reach, which was born in the digital environment and is entering the physical, live one. Casa Enjoei opens a there are many possibilities there and this is just the beginning,” he adds. Fashion is also the protagonist in the house’s programming which, in collaboration with the Centro Universitário Belas Artes, will offer free image consultancy and a styling workshop. The idea is to promote the concept of smart wardrobe.
“You can analyze the style, colors and combinations of looks that highlight a person’s self-esteem and create a collection based on that: sustainable, economical and long-lasting. Fashion is not temporary and we don’t need much. Leaving going is important!”, says Andreia Felix, Customer Success at Belas Artes.
The experience takes place on 11/25, Saturday, with limited places and on-site registration. The public will also receive exclusive gifts developed for the event, which will be the face of the summer to come, such as a sarong, a fan, a cup, a visor and a bag, which will be distributed at home.
Service
CASA ENJOEI NA FLIP 2023
Address: Rua Marechal Santos Dias 151 – historic center of Paraty
Dates: November 22nd to 26th. Hours: from 9:00 to 19:00
Source: Terra
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