The president of the brand said he was surprised and is evaluating the case; the singer requests that the products be withdrawn from circulation
Caetano Veloso has gone to court against the clothing brand Osklen, owned by Oskar Metsavaht. The singer is demanding R$1.3 million after his image was used without authorization in the summer collection Brazilian soul, from the brand. The case is pending in the 29th Capital District Civil Court in Rio de Janeiro.
According to the lawsuit, the musician’s defense claims that Caetano’s image and the movement he created were used to launch and increase sales of a collection of the brand’s clothing so that Oskar could obtain undue advantages, “illicitly exploiting if itself in a notoriously parasitic way”.
The information was released by Ancelmo Gois’s article in the newspaper O Globo and confirmed by Earth. OR Earth He tried contacting Osklen’s press office, but received no response. The space remains open for demonstrations.
In August, Metsavaht said it was with surprise and disappointment that he received the out-of-court notice. AO Globo said its brand celebrates culture and gives voice to Brazilian cultural movements.
“Tropicália designates a Brazilian cultural movement, symbol of freedom of expression, which increases my surprise at the accusation of this alleged violation. The matter is being evaluated and will be addressed in the appropriate forums,” he wrote at the time.
In the trial, Caetano Veloso asks Osklen to pay R$300,000 for moral damages and R$1 million for material damages. It is also requested that the company removes from circulation products that reference the musician and Tropicália, as well as all publications.
This isn’t the first controversy involving Osklen. In 2020, during the Covid-19 pandemic, the brand sold kits with two stylized face masks for R$147. For each item sold, a basic basket worth R$70 would be donated to the Jacarezinho community, in Rio.
The campaign generated a lot of criticism on social media, and in response, Osklen posted an infographic stating that he would only earn R$11 per kit and R$38 would pay taxes and R$28 for labor and raw materials.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
