According to the website, the singer’s appeal last September would have led to the registration of 30,000 new voters in the USA, where voting is not mandatory
Taylor Swift could have an impact on this year’s presidential elections in the United States. According to the website USA Todaythe singer was responsible for boosting a record 30,000 new voters in the same day after asking for engagement from her fans through a post on Instagram.
The singer’s request, made on September 19th, would have generated greater growth among the registration of young voters in the states of Texas, California, New York, Illinois It is Florida.
The “Taylor effect” would have been more noticeable in Texas, where 2,700 registrations were made on the day of the singer’s appeal, in addition to another 4,562 in the following 10 days. In total, the state has 17.7 million registered voters.
According to the website, Taylor’s fanbase would tend to be more liberal than part of American voters. The participation of this group, therefore, could be decisive in deciding the election in certain electoral colleges, in a country where voting is not mandatory.
“Although new voters will probably not be enough to affect the presidential election, several legislative races in 2022 were decided by fewer than 1,000 votes,” the article says.
The analysis, written by Trevor Hughes, also recalls the growth of the group aged between 18 and 29 in the last decade. In 2016, when the Republican donald trump was elected, 40% of registered voters in this range turned out to vote; already in 2020, in the election of the Democrat Joe Biden48% of the group’s voters would have participated in the election.

Taylor Swift, pop and politics
Taylor Swift’s ‘call’ came via Instagram in September, when National Voting Day was observed in the country.
Through social media stories, Taylor, who maintains a relatively discreet political stance when it comes to candidates and positions, wrote: “I’m so lucky to see so many of you at my shows in the US recently.”
“I’ve seen you raise your voices and I know how powerful they are. Make sure you use them in our elections this year.”
The singer then shared a link for fans to register to vote in the United States – a country where, unlike Brazil, voting is not mandatory, but where, as in Brazil, the participation of young voters is essential.
With the message, Taylor exposed the registration link to more than 272 million followers, joining a series of artists who have reinforced the importance of political engagement among pop fans.
Over the last few campaigns, names like Harry Styles, Ariana Grande, Megan Thee Stalion, Beyonce, Billie Eilish It is Paramore have already campaigned – not for a specific politician, but for participation in the electoral process. According to HeadCountan organization that monitors the impact of these campaigns, more than 150 thousand people registered to vote motivated by the artists (via Rolling Stone US).
The impact of artists – and specifically Taylor Swift – also appears internationally. During her visit to South America last semester, the singer generated fan mobilization in Argentinawhere his show took place in the middle of the presidential election that would end up electing Javier Milei.
Several posters spread across the city associated Taylor with opposition to Milei, associating him with donald trump – whom the singer opposed in the last US presidential race, in 2020 (via G1).
Around the stadium Monumentalin Buenos Aires, where Taylor gave her first Argentine performance, posters appeared: “Swiftie no Vota Milei” (“Swiftie doesn’t vote for Milei”).
Source: Rollingstone

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.