The Grammy audience is growing and is the largest since 2020

The 66th Annual Grammy Awards, which aired Sunday night (2/4), drew an average of 16.9 million viewers in the United States. The awards ceremony, which honored Taylor Swift with the trophy for best album of the year for “Midnights”, recorded an increase of 34% compared to last year’s presentation, becoming the most viewed since the 2020 edition, when the Grammy was watched by 18.7 million people. people.

The result also represents double the audience of the 2021 Grammys, when only 8.8 million viewers tuned into the event, marking a record low for the ceremony. The average remained in 2022, when ratings reached 8.93 million. Last year the audience exceeded 12 million.

The numbers result from consultancy firm Nielsen’s measurement of linear viewership on the CBS network’s audience, added to data from Paramount Global on broadcasts on the Paramount+ platform, where the awards show was broadcast in the United States.

By the way, Paramount+ also had its largest audience for a Grammy, with 173% more streams than last year. The moment that brought the most viewers together was the presentation of the In Memoriam segment, which brought together Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.

In Brazil, the awards ceremony was broadcast on the pay channel TNT and streaming on HBO Max.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.