Lollapalooza organizers hit back at criticism about ticket prices: ‘Cheaper than Taylor Swift’

Cancellations in Lollapalooza have left internet users and festival-goers outraged, but they have always occurred, he confirmed Marcelo Beraldo, artistic curator of the event. In an interview with Splash, Beraldo It is Leca Guimarãesglobal director of Lollaalso countered criticism about ticket prices.

Today, the most expensive entry to the festival, in the Comfort Pass format, can reach almost R$5,000, but Guimarães ponders: “There is also sensationalism. You see a title on a website: ‘Tickets at one thousand and four hundred reais!’; but they forget to say that over 98% of ticket sales are half-price and social entry. Nobody pays that full ticket.”

When we created the social entrance we were sued for giving a 50% discount, the same as what was given to students. So we had to give a 45% discount. In other words, even those who have the benefit complain about someone else having it too. And there are rules on how you get a student ID card. No one pays the face price. Those who don’t forge pay twice as much.

Beraldo he also added that Brazilians have a certain advantage over other countries, as there is the Half Price Law here: “Often the price that appears in the headline is not what people actually pay. As far as I know, here It is the only country in the world that has this half-price ticket. Some countries have some half-price ticket, but it is the government that pays the other half or subsidizes part of the ticket. Here we do charity with other people’s money.”

“If they dropped the ticket, the full price would fall by half. Our interest is to sell tickets, the budget doesn’t change because of the half-price, the bands’ fees don’t change because of the half-price”, he added Guimarães.

The artistic curator also pointed out that shows like Taylor Swift It is The Weeknd cost more compared to the amount charged for a ticket to the Lollapalooza:

We monitor all festival and stadium show prices, so we know that we offer an international festival, with almost 80 bands. Still, it is cheaper than Taylor Swift or The Weeknd and we deliver much more. There’s not much to run to, we keep monitoring the competition. I would venture to say that the big festivals are level for the same price.

“The stronger or weaker line-up also influences the price, as does the country’s economy. We pay the artist in one currency and sell tickets in another,” he stated. Leca Guimarães.