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Robot toy becomes vulnerable and becomes a target for espionage
It can happen to anyone, in any segment of the market: you have an amazing product, but it just doesn’t work!
Many things can lead to this, such as price, competition, a struggling economy or, more difficult to realize, when your product and your audience are not aligned. It’s one thing for the customer to understand the product, it’s another to like it, but they need to “see it in their daily lives”. Without this, you won’t move forward.
It happened to me about 15 years ago. At the time, I ran the digital teaching content unit of one of the largest publishers in the country. After a year and a half of serious work by around 50 people, we had a beautiful product, fully interactive and with all Elementary School Mathematics content aligned with the National Curricular Parameters, as well as precious learning diagnostic tools. It was an offer ahead of its time.
Maybe too far ahead! Teachers recognized the value of the product, understood its dynamics, liked it and thought the price was reasonable. But they did not adopt it as complementary material to the book.
When I asked why, the answer was always something like: “I loved your product, but I don’t know how to give it. my class with him!”
We then changed the strategy: instead of starting by trying to sell the product, our pedagogical team visited the schools to understand how each teacher taught their classes, and how the product could help them in their dynamics, respecting their individuality. And then the sales started to happen!
The customer always needs to be heard! No matter how well-intentioned and prepared you are, only he knows what he needs. Executives who insist on saying they know what is best for their audience run the risk of being left out of the market.
When you think about education, each classroom is a unique world. The teacher transforms the daily lives of his students based on his experience. That is why he must participate in the choice of teaching material, to outline his teaching strategies.
The government of the State of São Paulo is doing everything wrong with this. Without consulting teachers, the Department of Education decided to abandon the PNLD (National Textbook Program), which allows teachers to choose which books they will adopt for their classes, which will receive them free of charge. In its place, it is imposing slides created by technicians from the Secretariat.
This not only violates the freedom of choice of each teacher, but also discourages them even further in a career that is punished by society. Initiatives like this transform educators into “content passers”, stuck in material that is inappropriate for their reality.
This misalignment of the product with its audience is a disservice to teachers, students and society as a whole, which will receive students who are less prepared for a world that increasingly demands complex skills. There is still time to reverse this decision, before its media effects “contaminate” other education networks.
To better understand what is happening in schools in São Paulo, I invite you to watch the video from my Digital Culture Pill this week.
Talk to me: Are you looking for media training or social media training? Do you need help writing posts and articles or recording amazing videos to make your career or business look good on social media? Send me a message and let’s chat! Come learn from me how to build your reputation!
Source: Atrevida
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
