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In recent days, the so-called “click factories” have come to light in the book “Beggar’s Honey”, written by British photographer Jack Latham. Thus, he brought the routine of young Vietnamese who endlessly scroll through social media. However, they have a clear and direct objective and don’t just like photos or share memes. There is a very profitable business there Vietnam.

Young people are hired to create fake accounts on social media platforms. After that, they must like, share or comment on posts paid for by customers. The goal is to increase your popularity or influence online. In this way, “click factories” are not just limited to the interests of individuals, but also of companies and politicians.

Jack Lathamthe author of the book, lived for a month in Hanoiat the Vietnam, and brought details of conversations with employees. One of them even revealed that he spends more than 12 hours a day interacting with specific content. “It’s a job like any other. But sometimes it’s hard to forget that nothing I’m enjoying is real“, said the young Vietnamese man, who preferred not to identify himself.

How “click factories” work https://t.co/PAVJ7mkzh4.

— The Antagonist (@o_antagonista) March 9, 2024

BEYOND THE “CLICK FACTORIES”!

With the advancement of Artificial intelligence (AI) and the proximity of elections around the world, concerns surrounding the issues have grown significantly. Thus, the Center to Combat Digital Hate (CCDH) carried out an in-depth study and detected that the resource has been used to spread electoral disinformation. Thus, fake images continue to spread to harm certain politicians.

“The potential for such AI-generated images to serve as ‘photographic evidence’ could exacerbate the spread of false claims. Thus, posing a significant challenge to preserving the integrity of elections“, revealed an excerpt from the report released by Center to Combat Digital Hate (CCDH). It is worth mentioning that fake images of Joe Biden were present in the study.